Product Overview of Chartbeat
Chartbeat is a comprehensive analytics and optimization platform designed specifically for media publishers, newsrooms, and content teams. It provides real-time insights, rich engagement data, and powerful optimization tools to help users make informed decisions and enhance their content strategies.
Key Features
Real-Time Analytics
Chartbeat offers a Real-Time Dashboard that tracks every page on your sites, providing instant insights into what drives engagement, referrer traffic, concurrent page views, unique visitors, and recirculation. This real-time data is visualized in an intuitive and easily accessible dashboard.
Historical Data Analysis
The Historical Dashboard allows users to measure up to 13 months of historical trends in engagement, traffic, and topic-based data. This feature enables the analysis of past performance, helping to repeat successes and learn from past strategies.
Content Performance and Optimization
- Heads Up Display: This feature helps spot top-performing stories, measure scroll depth, view articles’ ranked performance, and identify content that is over- or under-performing by placement.
- Headline and Image Testing: Users can adapt the reader experience by testing page elements like headlines and images to optimize engagement.
- Content Recommendations: Chartbeat’s Recommendation Engine combines existing tracking and measuring technology with an AI-based content curation model to recommend content tailored to readers’ behaviors.
Audience Insights and Engagement
- Audience Segmentation: Chartbeat allows for detailed segmentation of the audience, providing insights into reader behavior, engagement metrics, and geolocation data.
- Engagement Metrics: The platform tracks various engagement metrics, including scroll depth, heatmaps, and social media tracking to understand how readers interact with content.
Advanced Reporting and Alerts
- Advanced Reporting Tools: Users can customize, schedule, and export data in various formats. The platform also provides easy-to-read performance visualizations sent directly to the user’s inbox.
- Real-Time Alerts: Chartbeat offers Spike Alerts, which notify users of unusual spikes and dips in traffic, allowing for quick action to be taken. These alerts can also be delivered via Slack.
Integration and Additional Features
- Native App Integration: This feature pulls app traffic into the Real-time Dashboard, providing insights into what resonates with the most loyal audience.
- Video Analytics: Chartbeat offers a Video Dashboard to grasp how video content captures viewer attention in real-time, helping to capitalize on distribution opportunities.
- Datastream: Direct access to visitor interaction data, which can be transferred to a data warehouse for additional analysis and integration with other business intelligence platforms.
- Single Sign-On (SSO): Enhances security by delegating user authentication to an external user directory or cloud identity provider.
Conversion Tracking
The Conversion product helps identify the link between content and conversion events such as subscriptions, registrations, and newsletter signups. This is available as an add-on for all Chartbeat plans.
Functionality
Chartbeat is designed to be user-friendly and accessible across various teams within an organization. Here are some key functionalities:
- Real-Time Decision Making: The platform provides live data that enables immediate content decisions, helping to optimize the homepage experience and improve engagement and usability.
- Cross-Organizational Insights: Chartbeat allows for the sharing of progress and insights across the organization, making it a valuable tool for editorial, product, and subscription teams.
- Competitive Benchmarking: Chartbeat Cohorts enables users to compare their site’s performance against other publishers in Chartbeat’s global network.
Overall, Chartbeat is a powerful tool for media publishers, offering a seamless product suite that combines real-time insights, rich engagement data, and optimization tools to enhance content strategies and drive audience engagement.