Meltwater Overview
Meltwater is a comprehensive media intelligence and social analytics platform designed to help businesses monitor, analyze, and leverage vast amounts of data from various media channels to drive strategic decisions and improve their market presence.
What Meltwater Does
Meltwater enables organizations to monitor and analyze mentions across a wide range of media, including online news, social media, print media, broadcast media (TV and radio), and over 20,000 podcasts. This extensive coverage allows businesses to track topics relevant to their brand, industry, and market, providing real-time insights that can be translated into actionable strategies.
Key Features and Functionality
Media Monitoring & Analysis
Meltwater’s core capability is its media monitoring software, which allows users to monitor unlimited keywords across all channels. This includes custom email alerts for real-time notifications, the ability to create dashboards to benchmark against competitors, and the option to share relevant content and reports with stakeholders.
Real-Time Alerts and Spike Detection
The platform offers detection alerts for conversation spikes, enabling users to identify and respond to timely trends, prevent crises, and engage in vital industry conversations.
Sentiment Analysis and Social Listening
Meltwater includes advanced sentiment analysis tools that measure how a brand is perceived in online news and social media. This feature, powered by AI, provides accurate assessments of social media content based on keywords and phrases.
Reporting and Dashboards
Users can create customized reports and dashboards to illustrate the value of their earned media. These reports can be exported to various formats, such as Excel, and shared on a daily, weekly, or monthly basis.
AI-Powered Tools
Meltwater integrates powerful AI capabilities, including an AI-Powered Platform Assistant that helps teams complete tasks more efficiently. Other AI-driven features include Brand Analytics Tabs, which automate the analysis of brand insights from thousands of conversations and news stories, and AI Journalist Search, which recommends the most relevant journalists for outreach based on the content’s meaning and messaging.
Social Media Management and Influencer Marketing
The platform offers tools for social media management, allowing businesses to engage with customers, schedule and publish content, and manage user-generated content. It also includes features for influencer identification, collaboration, and segmentation, helping businesses grow their reach through targeted influencer marketing campaigns.
Geographic and Content Coverage
Meltwater provides extensive geographic coverage, monitoring local, national, and international media. It also covers a broad spectrum of media channels, including print media, online media, and broadcast media.
Team Collaboration and Permissions
The platform supports team collaboration with features like shared inboxes, approval workflows, and user rights/roles management. This ensures that teams can communicate effectively and manage access to different platform features.
Mobile Accessibility
Meltwater offers a mobile app, allowing users to access content and dashboards on the go, ensuring continuous monitoring and analysis even outside the office environment.
Consumer and Sales Intelligence
In addition to media monitoring, Meltwater provides tools for consumer intelligence, helping businesses understand their audience demographics, interests, and behaviors. It also includes sales intelligence features to increase sales revenue by leveraging insights from the data collected.
Meltwater’s suite of tools is designed to empower businesses to be insight-driven, making it easier for teams to uncover actionable insights that drive strategy and measure the impact of their PR and marketing efforts.