Product Overview of Nuzzel
Nuzzel is a news aggregator app designed to streamline and personalize the way users consume news from their social media networks, particularly Twitter, Facebook, and LinkedIn.
What Nuzzel Does
Nuzzel acts as an extension to your social media accounts, monitoring the content shared by your friends, followers, and even friends of friends. It filters out non-essential content such as PR announcements, tweets with animated GIFs, and embedded pull quotes, focusing instead on surfacing full-text articles from original sources via linked headlines.
Key Features and Functionality
1. Personalized News Feed
Nuzzel creates a digest of the most shared stories by your friends and people you follow on social media. This feed is ranked by the number of friends who have shared the articles, making it easier to see what is most relevant and popular within your network.
2. Timeframe Selection
Users can select specific timeframes to view stories shared, ranging from the last hour to the last week. This feature helps in catching up on important news even when you’ve been away from social media.
3. Friends of Friends Feed
Nuzzel allows users to see articles shared by friends of friends, expanding the scope of news discovery beyond the immediate network.
4. Discover Section
The app features a ‘Discover’ section that displays feeds of other users and topics you may not otherwise come across, helping to break out of your filter bubble.
5. Integration with Other Services
Users can link Nuzzel to services like Buffer, Pocket, and Instapaper to save and read articles later.
6. Customizable Newsletters
Nuzzel enables users to create personalized newsletters filled with stories shared by friends, articles recently read or shared, and pieces added manually. These newsletters can be customized, scheduled, and shared with contacts.
7. Alerts and Notifications
The app allows users to set up email and mobile notifications to receive daily digests and alerts when an article is shared by a certain number of friends.
8. Search and Tracking
While Nuzzel does not support searching by hashtags or specific Twitter handles, it is searchable using key phrases from headlines. The “Recently Read Stories” tab helps users track down previously accessed articles.
9. Public Feeds and Community Engagement
All feeds on Nuzzel are automatically public, allowing users to add any feed to their favorites and receive updates from those feeds. This feature facilitates community engagement and the sharing of relevant content.
Evolution and Enterprise Focus
In recent years, Nuzzel has pivoted towards a more enterprise-focused model with the introduction of Nuzzel Media Intelligence. This service, aimed at professionals and businesses, monitors news media for keywords and topics, providing reports and digests via email or Slack integration for a monthly subscription fee of $50. This shift reflects Nuzzel’s unique use of social media signals to rank the importance of news stories, offering a competitive edge in the news monitoring market.