Sprout Social is a comprehensive social media management platform designed to streamline and enhance social media operations for businesses and organizations. Here’s a detailed overview of what the product does and its key features:
What is Sprout Social?
Sprout Social is an all-in-one social media management suite that integrates various tools to manage social media scheduling, inbox, mentions, analytics, and more. It supports major social media platforms including Instagram business accounts, Twitter, Facebook pages, Pinterest, YouTube, and LinkedIn, as well as integrations with Google Business, Google Analytics, Tripadvisor, and Glassdoor.
Key Features
Social Management
- Publishing and Scheduling: Allows users to create, manage, and schedule content across multiple social media channels. Features include drafting, queuing posts, and suggested send times to optimize engagement.
- Content Calendar: Enables users to visualize all scheduled social campaigns and content in a timeline or calendar, making it easier to plan and organize content.
Social Engagement
- Smart Inbox: Collects all customer messages and inquiries from multiple social channels into a unified inbox, facilitating centralized management of social media content and conversations.
- Engagement Tools: Includes AI-generated canned responses, auto-tagging for message types, profiles, and keywords, and alerts for increased message activity to enhance engagement efficiency.
Analytics and Reporting
- Social Analytics: Provides detailed analytics on post performance, follower analysis, competitor analysis, and sentiment analysis. Users can generate custom reports and export data into various formats.
- Reporting Features: Allows for scheduled PDF reports, granular insights with tagging, and the ability to share reports with stakeholders via direct links, even if they don’t have a Sprout account.
Social Listening
- AI-Powered Listening: This premium feature helps brands uncover trends and actionable insights from social media. It includes spam filtration to reduce unnecessary noise and custom filtration options.
Content and Collaboration
- Content Library: Enables users to upload and publish brand content from a shared library, streamlining content creation and management.
- Approval Workflows: Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Customer Care and CRM
- CRM Tools: Integrates customer relationship management features, allowing multiple team members to track conversation history, contact information, and other notes for customer interactions.
- Customer Care: Includes tools for monitoring and engaging with reviews, as well as integrations with helpdesk and CRM software to enhance customer care processes.
Automation and Integration
- Automation Features: Uses AI-powered workflows to automate tasks such as link tracking, chat management with a proprietary bot builder, and optimizing social media campaigns.
- Integrations: Integrates with various tools like Salesforce Service Cloud, Google Analytics, and Tableau to break down internal silos and deliver critical insights.
Plans and Pricing
Sprout Social offers four plans: Standard ($249/month), Professional ($399/month), Advanced ($499/month), and Enterprise (custom pricing). Each plan includes a range of features, with the higher-tier plans offering additional functionalities such as competitive reporting, social commerce integrations, and premium analytics. Users can save up to 25% with annual billing.