Storyful is a pioneering social news and strategic intelligence agency that specializes in sourcing, verifying, and licensing user-generated content, particularly video footage, for various stakeholders including newsrooms, brands, agencies, and video producers.
What Storyful Does
Storyful acts as the world’s first social media newswire, designed to help partners break stories and enhance their reporting with verified eyewitness news footage and viral videos. The platform leverages open-source investigative techniques and proprietary technology to ensure the authenticity of visual content, even in the era of generative AI.Key Features and Functionality
Content Discovery and Verification
- Storyful monitors social media platforms such as YouTube, Facebook, Twitter, Instagram, Vine, and Weibo in real-time to identify and verify user-generated content based on topics, trends, or specific verticals worldwide.
Licensing and Rights Management
- The platform provides full social media usage rights, allowing clients to license and embed content on various platforms, including websites, mobile apps, and social hubs. This includes the ability to whitelist and protect priority pages, platforms, and URLs to mitigate risks for publishers.
Editorial Support and Fact-Checking
- Storyful offers 24/7 live editorial support and exclusive fact-check services to ensure the accuracy and reliability of the content. This is particularly crucial in combating misinformation and disinformation, especially in sensitive or breaking news scenarios.
Strategic Intelligence
- The company provides actionable digital media intelligence to help businesses detect, mitigate, and react to trends in the digital landscape. This includes monitoring and protecting brands from reputational risks, addressing misinformation, and identifying emerging threats.
Content Categories and Library
- Storyful offers access to over 200,000 verified videos across high-impact content categories such as News & Politics, Weather, Trending, and Lifestyle. This extensive library is constantly updated to provide the latest and most relevant content.
Integration and User Experience
- The platform is web-based and integrates seamlessly with nearly any Content Management System (CMS). Clients can receive content files in various formats, and the interface is designed for ease of use, with responsive live chat support available.
Customization and Client Needs
- Storyful editors can curate content based on specific client needs, ensuring that the delivered content aligns with the client’s goals and storytelling objectives. This customization helps in creating authentic and engaging stories that resonate with the target audience.
Educational and Awareness Programs
- Storyful also produces educational content, such as the “Storyful Explains” video series, which provides trusted context, verification, and unbiased reporting on social media platforms, addressing topics like ‘fake news’ and other current events.