Product Overview of Morning Brew
Morning Brew is a multimedia company renowned for its daily business newsletter, which has garnered over 4 million subscribers worldwide since its founding in 2015 by Alex Lieberman and Austin Rief.
What Morning Brew Does
Morning Brew’s primary product is the Daily Brew, a daily newsletter designed to make readers “smarter in just 5 minutes.” The newsletter delivers concise, engaging, and informative content on the latest business news, making complex topics accessible and entertaining.
Key Features and Functionality
Digestibility and Content Quality
- Morning Brew’s content is crafted with a unique blend of humor, in-depth reporting, and intentional formatting. This approach ensures that the newsletters are both brief and rich in critical details, using bolding and bullet points strategically to enhance readability.
Interactivity and Community
- The newsletter includes interactive elements such as weekly quizzes that test readers’ knowledge of the news topics covered. Additionally, Morning Brew fosters a sense of community through in-person community building initiatives like trivia and games that encourage offline discussions.
Personalization and Targeting
- Morning Brew leverages advanced data integration tools like Hightouch to personalize and target their content. This allows them to build richer audience segments, optimize ad spend, and prevent retargeting existing subscribers on platforms like Facebook and LinkedIn. The automation of data synchronization enables the marketing team to focus on high-impact tasks rather than manual data handling.
Omnichannel Content Management
- Morning Brew uses Sanity as their content management system (CMS), which serves as a single source of truth for all their content. Sanity enables the creation of rich-media stories, interactive content, and custom landing pages without requiring engineering involvement. This streamlines content operations, reduces duplication, and allows for real-time updates across various channels, including the website, email, podcasts, social media, events, education, and merchandise.
Referral Program
- Morning Brew’s success is also attributed to its robust referral program, which is designed to be engaging and rewarding. The program includes unique referral codes for each subscriber, dynamic email updates based on referral milestones, and desirable prizes. This program is integrated into their workflow, making it easy to manage and scale.
Marketing and Revenue Model
- Morning Brew has a simpler business model that focuses on monetization through targeted advertising without compromising the user experience. They have successfully turned a free deliverable into an 8-figure revenue stream, primarily through strategic advertising and sponsored content.
In summary, Morning Brew’s product is a highly engaging and personalized daily newsletter that stands out through its digestible content, interactive features, robust community engagement, and advanced data-driven marketing strategies. The use of cutting-edge tools like Hightouch and Sanity further enhances their ability to deliver relevant and timely content across multiple channels.