Product Overview of Vidyard
Vidyard is a comprehensive video platform designed specifically for businesses, focusing on enhancing sales, marketing, and customer support through the power of video. Here’s a detailed look at what Vidyard does and its key features.
What Vidyard Does
Vidyard provides a robust platform for hosting, managing, creating, and sharing video content. It is tailored to meet the needs of businesses, helping them leverage video to improve communication, engagement, and conversion rates. The platform integrates seamlessly with various marketing, sales, and customer support tools, making it an essential component of a business’s video strategy.
Key Features and Functionality
Video Hosting and Management
- Vidyard offers ad-free video hosting with lightning-fast load times and high-quality video streaming up to 4K. Users can upload videos in multiple formats and organize them into folders or playlists. The platform ensures secure video hosting, protecting proprietary content with options like passwords, IP restrictions, and Single Sign-On (SSO).
Video Creation and Editing
- Users can create videos directly within the platform using built-in recording tools. This includes recording from a webcam, capturing screen content, or doing both simultaneously, which is ideal for tutorials and presentations. Vidyard allows basic editing features such as trimming videos to perfect the length and flow, and users can also stitch together multiple videos into a single playlist.
Personalized Video Messaging
- Vidyard enables the creation of personalized video messages, allowing users to include individual viewer names, company details, or tailored content within the videos. This feature significantly increases engagement and response rates, making it particularly effective for sales outreach and internal communications.
Advanced Analytics and Reporting
- The platform provides detailed analytics that go beyond views and clicks. Users can track how individuals engage with their videos, including which parts are watched, rewatched, or skipped. These analytics integrate with CRM systems, allowing sales teams to follow up more effectively based on a prospect’s viewing activity. This helps in optimizing future content and understanding viewer preferences and behaviors.
Video Sharing and Optimization
- Vidyard makes sharing videos simple by allowing users to embed them on websites, in emails, or on social media platforms. The platform also offers tools for optimizing videos for SEO, including the ability to add buttons for encouraging actions, SEO keywords, and metadata to improve search rankings.
Integration Capabilities
- Vidyard integrates seamlessly with a wide range of marketing, sales, and customer support tools such as Salesforce, HubSpot, and Marketo. These integrations streamline workflows by automating tasks like lead scoring and data entry, and enhance the power of video content within broader marketing and sales strategies.
Security and Compliance
- The platform ensures secure video content management with features like password protection, IP restrictions, and SSO. This is crucial for businesses that share confidential or proprietary information through video.
Customization and Branding
- Users can customize video landing pages to match their company’s branding and add elements like title cards, banners with names and titles, and links or buttons to guide viewers to next steps.
User Permissions and Support
- Vidyard allows for the management of user permissions and access to folders, ensuring that the right people have the right access to video content. The platform is backed by dedicated developers and video experts who can build custom solutions to meet strategic business goals.
In summary, Vidyard is a powerful tool for businesses looking to leverage video content to enhance their sales, marketing, and customer support efforts. With its robust hosting, creation, and sharing capabilities, along with advanced analytics and integration features, Vidyard helps businesses create a seamless and personalized buyer experience that drives engagement and accelerates deal cycles.