Loti is a comprehensive online protection and licensing platform designed primarily for major artists, creators, executives, and public figures to safeguard their digital likeness and intellectual property. Here’s an overview of what the product does and its key features:
Purpose
Loti is built to enforce the integrity of a user’s brand by detecting, managing, and removing unauthorized content, deepfakes, and other forms of online misuse. It is particularly useful for individuals and entities in the entertainment industry, as well as other public figures.Key Features
Content Protection
Loti scans the internet daily to identify and remove unauthorized pictures, videos, deepfakes, and other forms of infringing content. It boasts a 95% success rate in takedowns within 24 hours, ensuring swift action against content misuse.Deepfake Detection
The platform uses advanced AI to detect and combat deepfakes, which helps maintain the authenticity of the user’s content and protects their reputation.Automated Takedowns
Loti’s “Watchtower” tool automates the process of identifying and removing fake accounts and unlicensed content, streamlining the protection process.Licensing and Management
The “Vault” platform manages content agreements and licenses, ensuring that all content usage is authorized and compliant. This helps in securely managing talent’s biometric data and generative AI models.Biometric Data Management
Loti provides robust biometric data management, which is crucial for protecting the unique identifiers of public figures and ensuring their digital presence is secure.Generative AI Model Integration
The platform integrates with generative AI models to manage and protect content generated by these models, preventing unauthorized use and misuse.Revenue Recapture
By efficiently removing infringing content and managing licenses, Loti helps users recapture revenue that would otherwise be lost due to unauthorized use of their content.24/7 Protection
Loti offers continuous protection, monitoring the internet around the clock to ensure that the user’s brand image remains protected at all times.Benefits
- Brand Integrity: Loti helps maintain the authenticity and integrity of a user’s brand by combating deepfakes and unauthorized content.
- Efficient Takedowns: Automated takedown tools ensure quick and effective removal of infringing content.
- Comprehensive Management: The platform provides a holistic solution for managing content agreements, biometric data, and generative AI models.
- Revenue Protection: By securing and managing content properly, Loti helps users protect their revenue streams.