Product Overview of Booksy
Booksy is a comprehensive business management, marketing, and scheduling software designed specifically for businesses that rely on appointments, particularly in the beauty and wellness industry. Here’s a detailed look at what Booksy does and its key features:
Core Functionality
Booksy serves as more than just a scheduling app; it is a robust platform that helps businesses manage their operations efficiently. It offers two main components:
- Booksy Biz: This is the business management side of the platform, available on mobile, tablet, and web. It provides a full suite of tools to schedule appointments, manage clients, promote services, and process payments.
- Booksy for Customers: This is a client-facing app that allows customers to discover services, view availability, browse portfolios, read reviews, and book appointments 24/7 directly from their phones.
Key Features
Scheduling and Calendar Management
- Booksy allows for real-time online booking, instant scheduling, and editing of appointments. It includes features like drag and drop rescheduling and remote access to the calendar for employees and managers.
Client Management
- The platform offers detailed customer records, including appointment history, purchase history, and personalized client profiles. It also supports unlimited client entries.
Automated Reminders and Communication
- Booksy includes automated SMS and email reminders to reduce no-shows by up to 70%. It also supports bulk messaging and marketing campaigns, as well as automated messages such as birthday wishes.
Payment Processing and Point of Sale (POS)
- The platform integrates secure payment processing, allowing businesses to accept, manage, and track payments in one app. It supports various payment methods, including cash, cards, online payments, and vouchers.
Marketing and Promotion
- Booksy provides automated marketing tools to help businesses get discovered by clients near them. It includes features for promoting services, managing customer reviews, and integrating with social media platforms like Facebook and Instagram.
Reporting and Analytics
- The platform offers detailed financial reports, real-time cash reports, appointment statistics, customer rebooking rate reports, and work time analysis. These reports help businesses make data-driven decisions.
Staff Management
- Booksy allows for efficient employee management, including work schedules, detailed work reports, automatic calculation of commissions, and records of leaves and absences.
Inventory Management
- The platform helps in tracking stock status, sales, and product consumption, making inventory control and ordering a seamless process.
Additional Features
- Other notable features include membership management, waitlist management, multi-location support, customizable booking pages, gift card management, and tip tracking.
Unique Features
Service Variants
- Booksy introduced the “Service Variants” feature, which allows businesses to list and promote different services with varying descriptions, prices, and durations. This feature is particularly useful for businesses with staff members of different experience levels and service speeds.
Booksy Profile and Marketplace
- Each business has a unique Booksy Profile that acts as a virtual business card, allowing clients to find services, view portfolios, read reviews, and book appointments 24/7. This profile is listed on the Booksy Marketplace, enhancing the business’s visibility and exposure.
In summary, Booksy is an all-in-one solution for businesses that need to manage appointments, clients, staff, inventory, and marketing efforts efficiently. Its robust features and user-friendly interface make it an indispensable tool for beauty and wellness professionals worldwide.