What Clearbit Does
Clearbit is a powerful tool that helps businesses gain deeper insights into their customers and prospects by enriching their data with a wide range of attributes. It leverages AI, machine learning, and real-time integration to provide accurate, up-to-date information, enabling companies to optimize their go-to-market strategies.
Key Features and Functionality
Data Enrichment
Clearbit enriches customer and prospect records with over 100 attributes in real-time, including firmographic data points such as company size, industry, revenue, and technology stack. This data is sourced from over 250 public and private data sources, ensuring comprehensive coverage and accuracy through continuous updates and human QA.
Target Market Builder
The Target Market Builder allows users to access every B2B company on the internet, enabling them to build a comprehensive audience of potential customers. This feature goes beyond simple target account lists, providing a detailed view of the entire B2B target market.
Intent Conversion
Clearbit helps businesses convert intent into pipeline by identifying anonymous website visitors and deciphering their intent. This feature turns anonymous web traffic into full company profiles, complete with industry, employee count, funding details, and more.
B2B Contact Database
Clearbit offers access to one of the world’s best B2B contact databases, featuring over 30 million verified contacts. This database is crucial for identifying high-fit leads and connecting with the right decision makers.
Real-Time Data Activation
Clearbit’s platform activates data in real-time, enabling features such as website visitor identification, lead enrichment, lead scoring, and dynamic website personalization based on visitor attributes. This real-time data activation integrates seamlessly with key tools like CRM and marketing automation systems.
Integration Capabilities
Clearbit integrates with various platforms, including Salesforce, Marketo, HubSpot, and Segment. These integrations ensure that enriched data flows directly into the tools where sales and marketing teams work, enhancing lead scoring, routing, and targeted nurture campaigns.
Clearbit Reveal
The Clearbit Reveal feature instantly matches IP addresses with company names, providing full profiles for all site visitors. This turns anonymous web traffic into actionable insights, including industry, employee count, funding details, and more.
Advanced Analytics and AI/ML
Clearbit’s comprehensive B2B data serves as a foundation for advanced analytics and AI/ML applications. Companies can use this data to build predictive models that forecast customer churn, identify upsell opportunities, or optimize pricing strategies. The data also helps in training and improving AI/ML models for lead scoring, customer segmentation, and personalized recommendations.
Benefits
- Personalize outreach and improve targeting
- Drive more revenue through enhanced sales and marketing efforts
- Streamline operations by automating lead enrichment and data synchronization
- Gain deeper insights into customer behavior and preferences
- Fuel targeted campaigns and drive pipeline growth regardless of the go-to-market strategy.
In summary, Clearbit is a powerful B2B data and intelligence solution that empowers businesses to optimize their marketing, sales, and analytics efforts through real-time data enrichment, comprehensive databases, and seamless integrations with key tools.