Product Overview of Drift
Drift is a cutting-edge buyer experience and Conversational AI platform designed to enhance customer engagement, streamline sales workflows, and boost conversions. Here’s a detailed look at what Drift does and its key features.
What Drift Does
Drift is tailored to create personalized, omnichannel experiences that seamlessly integrate digital and sales-led interactions. It helps businesses respond quickly to visitor inquiries, guide them through the sales journey, and automate key processes to ensure no potential lead is missed. By leveraging advanced AI technologies, Drift enables companies to engage buyers at every stage of their journey, from initial website visits to final conversions.
Key Features and Functionality
AI-Powered Chatbots
Drift features AI-powered chatbots, including Bionic Chatbots, that can handle a variety of tasks such as answering FAQs, scheduling meetings, and providing support. These chatbots are trained on the company’s brand, content, and website to deliver highly personalized and relevant interactions.
Real-Time Interaction
Drift offers real-time, live chat capabilities that ensure immediate responses to website visitors’ inquiries. This real-time interaction is crucial for improving customer satisfaction and increasing the likelihood of converting leads into customers.
Chat Routing
The platform includes intelligent chat routing that directs website visitors to the appropriate team member based on their needs or queries. This feature ensures accurate and timely responses, reducing friction in communication and enhancing customer support.
Automated Messaging
Drift’s automated messaging system keeps users engaged through personalized messages based on their interactions and behavior. This helps in fostering a deeper connection with customers, enhancing loyalty, and increasing the likelihood of lead conversion.
24/7 Meeting Scheduler
Drift includes a 24/7 meeting scheduler that allows prospects to book meetings with the sales team at any time, removing barriers of time zones and office hours. This feature automatically syncs with calendars, making the booking process seamless and error-free.
AI Engagement Score
The platform uses AI to assign an engagement score to each visitor based on their interactions and behavior. This score helps businesses prioritize leads and assess the likelihood of conversion, allowing teams to focus their efforts on high-value prospects.
Integration Capabilities
Drift integrates with various CRM systems, email marketing platforms, and other tools, such as Salesloft and Salesforce. This integration enables a comprehensive view of customers and streamlines workflows across different platforms.
High-Volume Traffic Handling
Drift is designed to handle high traffic volumes efficiently through automated lead qualification and real-time chat capabilities. It ensures that businesses can focus on high-value opportunities while still engaging with a large number of website visitors.
Target Account Pipelines
The platform helps businesses build more accurate and effective target account pipelines by collecting data on how visitors engage with the website. This data allows for prioritizing high-value leads and segmenting prospects based on their behavior.
Beyond Live Chat Features
Drift offers features beyond live chat, such as Prospector to help reps prioritize activities, AI Suggested Replies to save time, and the Drift for Salesforce App for quick and easy reporting within Salesforce.
Recent Developments
Recently, Drift was acquired by Salesloft, expanding the capabilities of Salesloft’s AI-powered Revenue Orchestration Platform. This combination allows companies to orchestrate a personalized, omnichannel buyer journey powered by AI, driving higher quality pipeline and revenue outcomes.