Product Overview of Altos Research
Altos Research is a cutting-edge real estate data and analytics platform designed to provide real-time market insights, empowering real estate professionals, investors, and other stakeholders to make informed decisions.
What Altos Research Does
Altos Research tracks the active real estate market in real-time, offering up-to-date data on pricing, supply and demand, and various market metrics. Unlike traditional real estate data that can be several months old, Altos Research updates its data weekly, ensuring users have the most current information available. This real-time data enables users to answer critical questions such as “How’s the market today?” and forecast future market conditions with greater accuracy.
Key Features and Functionality
Advanced Analytics
- Altos Research features an advanced data visualization platform that allows users to run their own database queries against Altos data. This tool helps in discovering trends, forecasting market conditions, and spotting market shifts. Key features include an easy-to-use query interface, over 150 stats and designs, comparison rankings, and a dashboard for favorite charts. Users can also export data to their websites and social media platforms.
CRM Integration
- Altos Research seamlessly integrates with various Customer Relationship Management (CRM) systems, including BoomTown, Follow Up Boss, Wise Agent, and Real Geeks, among others. This integration allows users to nurture leads with weekly market reports, track engagement, and add new leads directly into their CRM database. It also enables agents to access local market reports directly from their CRM, enhancing customer interactions and lead management.
Real-Time Market Data
- The platform provides comprehensive real-time data on the active housing market, covering over 20,000 zip codes and more than 170 data sources. This includes statistics such as the percentage of properties on the market with price reductions, magnitude of price reductions, inventory levels, and days on market trends. Altos Research updates its data weekly to reflect the current market situation.
Lead Generation and Market Reports
- Altos Research offers tools for automatic lead generation through market reports. These reports are updated weekly and can be emailed to contacts at a chosen frequency. The system tracks who is actively reading the reports, helping agents identify engaged leads. The AltosConnect lead capture tool allows visitors to request market reports, which are delivered instantly to their inboxes.
Forecasting Models
- The platform includes forecasting models, such as the AltosEvaluate Forward Valuation Model (FVM), which uses leading indicators to predict transaction prices up to a year in advance. This predictive capability is based on real-time data, providing a more accurate view of future market trends compared to traditional lagging data models.
Web and Mobile Tools
- Altos Research provides web and mobile tools that are easy to use, even for non-technical real estate professionals. The AltosXplorer tool allows users to create over 160 million custom charts for their blogs, websites, or social media pages. The platform also includes widgets that integrate with real estate websites and blogs to capture leads and deliver market reports on demand.
In summary, Altos Research is a powerful tool for real estate professionals, offering real-time market data, advanced analytics, seamless CRM integration, and robust lead generation capabilities. It equips users with the most current and comprehensive market insights, enabling them to make informed decisions and stay ahead in the competitive real estate market.