Product Overview of BoomTown
BoomTown is a comprehensive CRM (Customer Relationship Management) software specifically designed for the real estate industry, aimed at streamlining workflows from lead generation to closing deals. Here’s a detailed look at what the product does and its key features.
What BoomTown Does
BoomTown is tailored to help real estate teams, brokers, and agents manage their business more efficiently. It combines powerful marketing automation, lead generation, and customer management tools to enhance the overall sales process. The platform is designed to capture, convert, and nurture leads, ultimately driving more opportunities and increasing business growth.
Key Features and Functionality
Lead Generation and Management
- BoomTown offers robust lead generation services, including the ability to create and customize lead generation websites powered by IDX (Internet Data Exchange) feeds. These websites are updated hourly to ensure fresh and accurate listings.
- The platform includes tools to qualify leads through qualifying questions on the website, revealing key information such as location, price range, timeline, and whether the lead has another home to sell.
Marketing Automation
- BoomTown features advanced marketing automation capabilities, including customizable drip campaigns that send personalized emails and texts to prospects. This automation helps agents focus on leads that are closer to transacting.
- The platform also supports geotargeting and “Lookalike Audience” features, which help in targeting specific demographics and creating audiences similar to existing contacts.
CRM and Sales Dashboards
- The CRM dashboard provides daily reminders and to-do items, which can be automatically populated based on lead actions, such as viewing a particular property. This ensures agents stay on top of their tasks and never miss an opportunity.
- Agent Accountability Dashboards allow for monitoring agent performance, providing insights into their activities and success rates.
Database Management
- BoomTown offers robust database management tools, enabling users to sort, filter, segment, and prioritize leads based on various tags and details. Bulk actions such as emailing, adding to drip campaigns, and transferring leads to other team members are also supported.
Predictive Insights and Analytics
- The platform provides predictive insights that highlight top opportunities in real-time, allowing agents to focus on the most active and likely-to-convert leads. It also generates lists of property matches with a fit score to rank the likeliness of a transaction.
- Advanced website analytics track prospective buyers’ and sellers’ movements and interactions across the website, providing valuable insights into their behavior.
Mobile App and On-the-Go Access
- BoomTown’s mobile app, BoomTown Now, allows agents to access the entire CRM suite on the go. This app helps in increasing speed-to-lead by identifying leads that need immediate attention and providing prompts and to-dos to keep agents on track.
Success Assurance and Client Support
- The Success Assurance feature leverages a team of Lead Concierges to monitor the entire database for meaningful lead behaviors and engage them at the right time with the right message. This ensures that no opportunity is missed.
- BoomTown offers extensive client support, including onboarding teams, training teams, and success strategy teams that provide dedicated coaching and monitor KPIs to keep businesses on track.
Integrations and Customization
- The platform integrates with over 20 popular applications, such as MailChimp, allowing seamless transfer of contacts and automation of follow-up actions.
- Users can choose from multiple website themes and customize their site to attract the right clients, ensuring the brand is well-represented.
In summary, BoomTown is a powerful CRM solution for real estate professionals, offering a wide range of features that streamline lead generation, marketing automation, and customer management. Its advanced analytics, mobile accessibility, and comprehensive support make it an invaluable tool for growing and managing a successful real estate business.