Product Overview of CirclePix
CirclePix, now integrated into Inside Real Estate’s suite of products, is a comprehensive and automated listing marketing solution designed for real estate brokerages, teams, and agents. Here’s a detailed look at what the product does and its key features:
What CirclePix Does
CirclePix automates the marketing process for real estate listings, allowing agents to focus on their core activities such as showing homes, generating leads, and closing sales. The platform connects seamlessly with the Multiple Listing Service (MLS) and social media platforms to create and manage entire marketing campaigns.
Key Features and Functionality
PIXmarketing
- Automated Marketing Campaigns: When listing information and images are entered into the MLS, PIXmarketing generates a complete marketing campaign, including digital and print assets such as listing websites, automatic virtual tours, videos, and more.
- Lead Generation: The system includes tools for listing lead generation, helping agents capture more leads and convert them into sales.
- Print and Digital Assets: PIXmarketing produces a variety of marketing materials like flyers, postcards, and door hangers for each listing, streamlining the marketing process.
PIXsocial
- Social Media Integration: PIXsocial connects to agents’ Facebook, Twitter, and LinkedIn profiles, providing a steady stream of fresh and dynamic content. This includes articles, holiday greetings, and other types of posts that can be scheduled in advance.
- Content Customization: Agents can select the types of content they want to post and the days they want to post it, ensuring their social media presence is always on-brand. They also have the option to review content before it posts.
- Shared Listings: Brokerages can have shared listings posted to their agents’ social media profiles, increasing the potential for double-sided transactions.
Additional Features
- Property Websites: CirclePix creates dedicated property websites for each listing, which include a new Listing Tour Chat Feature. This feature allows real-time communication between agents and prospective buyers through a chat window that stays on top of the listing page. This enhances lead engagement and provides instant answers to prospects’ questions via text message.
- Integration with kvCORE Platform: CirclePix products are tightly integrated with Inside Real Estate’s kvCORE platform, offering a comprehensive suite of tools that automate the entire marketing and sales lifecycle. This integration allows customers to upgrade their subscriptions to include the kvCORE platform, providing additional tools to streamline and grow their business.
Benefits
- Time Efficiency: By automating marketing tasks, CirclePix saves agents and brokerages significant time, allowing them to focus on high-value activities.
- Consistent Branding: The platform ensures consistent branding across all marketing materials and social media channels.
- Enhanced Lead Generation: The various features, including the Listing Tour Chat Feature, are designed to increase lead generation and improve engagement with prospects.
- Scalability: With over 1,100 broker customers and 100,000 agents, CirclePix offers scalable solutions suitable for real estate businesses of all sizes.
In summary, CirclePix is a powerful tool that automates and enhances the listing marketing process for real estate professionals, providing a comprehensive suite of automated marketing tools, social media integration, and lead generation features.