Product Overview of First.io
First.io is a cutting-edge technology platform designed to enhance the efficiency and effectiveness of real estate agents, particularly those affiliated with RE/MAX. Here’s a detailed look at what the product does and its key features:
What First.io Does
First.io leverages artificial intelligence, machine learning, and data science to help real estate agents identify and engage with potential home sellers within their network. The platform is tailored to assist agents in prioritizing and facilitating communication with contacts who are most likely to result in revenue-generating transactions.
Key Features and Functionality
Data Organization and Enrichment
First.io organizes an agent’s contacts and supplements missing personal and property data to keep databases current. It integrates hundreds of data points, including income and spending behavior, market trends, property information, and life events, to provide a comprehensive view of over 214 million people across the nation.
Predictive Insights
The platform’s machine learning capabilities analyze the aggregated data to provide unique insights that help agents identify which relationships they should nurture. This predictive analysis enables agents to focus on the most promising leads, thereby optimizing their time and efforts.
Personal Assistant and Scheduling
First.io includes a personal assistant feature that helps agents schedule in-person meetings, ensuring they spend more time deepening relationships and providing value to their clients. This integration of human touch with AI-driven insights enhances the overall efficiency of the agents’ workflow.
Lead Scoring and Reminders
The platform filters and scores contacts based on their likelihood to sell, providing agents with clear indicators of which leads to pursue. It also offers reminders to reach out to these likely sellers, ensuring timely and targeted communication.
Integration and Accessibility
First.io is exclusively available to RE/MAX agents, who can sign up and sync their relevant contacts from their phone and email. This seamless integration allows agents to leverage the platform’s capabilities without significant disruptions to their existing workflows.
Revenue Model
First.io generates revenue primarily through quarterly software fees paid by agents, with pricing starting at approximately $175 per quarter.
Acquisition and Integration
In December 2019, First.io was acquired by RE/MAX, a national brokerage franchise. This acquisition has further solidified the platform’s integration within the RE/MAX network, enhancing the tools and resources available to RE/MAX agents.
In summary, First.io is a powerful tool for real estate agents, especially those within the RE/MAX network, offering advanced data analysis, predictive insights, and personalized assistance to maximize their productivity and client engagement.