LandWatch is a comprehensive online platform designed to facilitate the buying and selling of land, particularly focusing on rural properties, vacant land, and other types of land for sale. Here’s an overview of what the product does and its key features:
Purpose and Functionality
LandWatch is a specialized real estate website that caters to individuals, investors, and organizations looking to purchase or sell land. The platform is part of the Land.com Network and is owned by CoStar Group, Inc.
Key Features
Device Compatibility
The platform is optimized for use on all devices, including smartphones, tablets, and computers, ensuring a seamless user experience regardless of the device used.
Simplified Navigation and Search
LandWatch features a simplified navigation menu and an interactive map tool that make it easier for users to browse and find properties. The search results include enlarged property displays, allowing users to quickly identify and view the details of the properties they are interested in.
Enhanced Property Viewing
Each property page on LandWatch includes a larger photo gallery, and many listings now offer property videos and 3D virtual tours. This allows potential buyers to explore properties thoroughly online before making a decision.
Contact and Communication
The platform includes a revamped land seller directory, enabling users to contact listing agents directly from the search results and property detail pages. This streamlined communication process helps facilitate inquiries and negotiations.
Advertising and Promotion
For sellers and real estate professionals, LandWatch offers various advertising options that are adaptive to all screen sizes. These include Search Results Banners, Land Specialist Ads, State-Level Showcase Properties, Featured Properties, Headline Ads, and Promo Strips. These ad units are designed to drive better engagement and increase buyer leads by appearing in-line with relevant search results and featuring prominent calls to action.
Data and Analysis
While primarily a listing site, LandWatch can also be used in conjunction with other tools to analyze land values. Users can filter properties based on specific criteria, such as vacant land, and use the data to calculate average sale prices per acre, which is helpful for market analysis and valuation.
User Experience
The redesigned platform aims to provide a superior land buying and selling experience by reducing page content, optimizing for mobile and tablet users, and integrating advertising products with buyers’ search activities. This ensures that users can efficiently find and view properties, contact sellers, and engage with relevant listings across various devices.
Overall, LandWatch is a robust and user-friendly platform that simplifies the process of finding, viewing, and purchasing land, making it a go-to resource for anyone involved in the land real estate market.