Product Overview of Placester
Placester is a comprehensive real estate website builder and lead generation platform designed to help real estate agents, teams, and brokerages create and maintain a strong online presence. Here’s a detailed look at what Placester does and its key features:
What Placester Does
Placester is an all-in-one marketing platform that enables real estate professionals to build high-quality, SEO-optimized websites without requiring any coding skills. It offers a range of tools and services to generate traffic, capture leads, and manage client relationships, making it an essential tool for building and growing a real estate business.
Key Features
Website Builder
- Placester provides over 35 beautifully designed, SEO-optimized, and mobile-friendly website templates that are fully customizable to fit your brand and style.
- The codeless website builder allows users to create and customize their websites quickly, with over 5,000 unique customization options available.
IDX Integration
- Placester integrates directly with nearly 600 Multiple Listing Services (MLSs), enabling users to display property listings on their websites without the need for third-party IDX plugins.
CRM and Email Marketing
- Although Placester no longer offers a built-in CRM, it provides seamless integrations with various CRM platforms such as Wise Agent, Top Producer, Realvolve, and more through Zapier.
- The platform includes email marketing tools to nurture leads and contacts, helping users manage their client database effectively.
Lead Capture Tools
- Placester offers best-in-class lead capture tools, including integrated live chat, to ensure that no leads are missed. This feature helps in capturing and converting leads efficiently.
Live Chat and Mobile App
- The integrated live chat feature allows real estate agents to respond to inquiries in real-time, enhancing customer engagement.
- A mobile app is available, enabling agents to respond to leads, manage their websites, and interact with the Placester assistant on the go.
Broker and Team Management
- For brokerages and teams, Placester provides tools to provision and manage all agents’ websites and marketing efforts from a single platform. This includes agent onboarding and offboarding tools.
Integrations
- Placester supports a wide range of integrations with other real estate tools and platforms, such as Trello, Pipedrive, Cloze CRM, and more, using Zapier. This ensures that all marketing efforts are unified and in sync with existing tools.
Additional Features
- The platform includes features like testimonial display, unlimited posts and pages, and landing pages that are SEO-optimized.
- It also offers accessibility compliance through UserWay’s AI-based accessibility technology to ensure the website meets ADA and other governmental regulations.
Pricing and Plans
Placester offers several pricing tiers to cater to different needs:
- Do It Yourself: The most affordable option, suitable for agents who want to build and manage their websites independently.
- Do It For Me: Includes additional services and maintenance support.
- Do It For Me Content: This plan includes publishing blog and social media content, along with the services offered in the Do It For Me plan.
Overall, Placester is a powerful tool for real estate professionals, providing everything needed to create a professional online presence, generate leads, and manage client relationships efficiently.