Product Overview: RealPage Market Analytics
RealPage Market Analytics is a cutting-edge, lease transaction-driven market research platform designed to provide unparalleled visibility and insights into the performance of real estate assets. Developed by the RealPage Asset Optimization team, this platform represents a significant advancement in market research, combining the strengths of RealPage Axiometrics and MPF Research with innovative new features.
Key Functionality
- 100% Visibility into Submarket Performance: Unlike traditional research methods that rely on publicly available asking rents and occupancy data (which reveal less than 5% of a property’s true performance), RealPage Market Analytics offers complete visibility into bottom-line rent roll, revenue, and all the early indicators that drive performance. This includes tracking new leases, renewals, resident retention, average vacant days, lease-over-lease trade out, and lease-term lengths.
Key Features
- Exclusive Lease Transaction Data: This feature allows users to track submarket lease trade out, renewals, resident retention, and other key revenue figures sourced from over 13 million units of real-time data across more than 400 markets. This comprehensive dataset provides granular insights into market fundamentals from a metro level, submarket, and even zip code level.
- AI-Infused Forecasts: The platform utilizes artificial intelligence to generate more accurate forecasts by considering unique drivers at the market, submarket, and individual asset levels. This provides a clear view into future market trends and performance.
- Rent Comps and Sales Comps: Users can access detailed insights derived from decades of same-store property tracking at the floorplan level, including unit mixes, managers, owners, asset classification, construction dates, and real comps. Additionally, the platform integrates Real Capital Analytics (RCA) sales comps data, providing information on sales transactions, loan details, cap rates, and capital trends.
- Asset Snapshot: This feature enables instant, deeper dives into any property through configurable and downloadable reports on an asset’s estimated value, forecast, real rent comps, sales comps, and construction pipeline information. This tool is particularly valuable for underwriting and valuation purposes.
- Interactive Visualizations and Heat Maps: The platform includes automated, innovative visualizations and heat maps that identify the highest-performing micro-markets on various metrics of performance. These tools help in pinpointing marketplace shifts and optimizing assets down to the street corner level.
- Custom Geographies and Ad Hoc Analyses: Users can define custom geographies to reflect their portfolio distribution and utilize intuitive analysis and extraction tools to quickly find, download, and reformat the exact data they need. This saves time and enhances the efficiency of data analysis.
Benefits
- Enhanced Decision Making: With 100% visibility into true submarket performance, users can make more accurate and informed investment decisions.
- Advanced Forecasting: AI-infused forecasts provide a clearer view into future market trends, enabling better strategic planning.
- Comprehensive Insights: The platform offers detailed insights into various aspects of property performance, including revenue, occupancy, rent roll movement, and lease trade-out, as well as household rent and income levels for a true measure of apartment affordability.
RealPage Market Analytics is designed to be user-friendly, with a customizable interface that makes it easy for clients to access and analyze the data they need. This platform is a significant leap forward in market research, redefining how real estate professionals approach asset optimization and investment decisions.