Zillow Premier Agent is an advanced marketing and advertising program designed by Zillow to help real estate agents enhance their online presence, generate high-quality leads, and manage their client relationships more effectively.
What Zillow Premier Agent Does
At its core, Zillow Premier Agent connects real estate agents with potential home buyers and sellers, leveraging Zillow’s extensive user base. The program aims to increase the visibility and reach of real estate agents by featuring them prominently on Zillow and its affiliate sites, such as Trulia.Key Features and Functionality
Lead Generation
Zillow Premier Agent generates leads by connecting agents with buyers and sellers who are actively searching for homes on Zillow. These leads are typically high-intent, as they come from users who have shown a direct interest in buying or selling property.Featured Listings
Agents’ listings are given priority placement on Zillow and Trulia, increasing their visibility to potential buyers. This includes the ability to be featured as the “Premier Agent” on listings in their chosen ZIP codes.CRM Integration and Lead Management
The platform integrates with various Customer Relationship Management (CRM) systems, allowing agents to track and manage their interactions with leads and clients effectively. Features include lead scoring, lead filtering, and lead distribution, helping agents to manage their pipeline efficiently.Performance Analytics
Zillow Premier Agent provides detailed analytics on listing performance and lead engagement. This helps agents understand their return on investment (ROI) and refine their marketing strategies.Communication and Task Management
The Zillow Premier Agent app includes tools for communication management, such as texts, emails, and call recording functionality. It also streamlines task and activity management, allowing agents to coordinate important dates, set follow-up reminders, and assign tasks to team members.Marketing Automation and Email Marketing
The platform offers marketing automation features, including pre-built email templates, social media integration, and subscriber list management. This enables agents to send targeted emails and automate their marketing efforts.Team Management
For teams, Zillow Premier Agent allows for sophisticated lead routing rules, team pipeline management, and reporting tools. This ensures that incoming leads are matched with the right agent and that the team’s progress is easily tracked.Additional Advertising Opportunities
- Premier Agent Direct: This feature combines the reach of Zillow and Facebook to promote listings and agent profiles. It includes premium ads on Zillow search results pages and personalized ads on Facebook targeted at high-intent buyers and sellers.
- Seller Boost: An advertising add-on that connects agents with interested homeowners, available to agents with a six-month contract.