Zurple Product Overview
Zurple is a comprehensive lead generation and nurturing platform designed specifically for real estate agents and teams. It combines advanced automation, intelligent lead nurturing, and a user-friendly interface to help agents capture, engage, and convert leads efficiently.
What Zurple Does
Zurple specializes in capturing leads through online strategies and then nurtures these leads using automated, behavior-driven campaigns. Here’s how it works:
Lead Generation
Zurple creates a custom-branded IDX (Internet Data Exchange) home search website for each agent. This website is optimized for lead capture, with features such as MLS listings search, home valuation tools, and other resources that attract potential buyers and sellers. Leads are generated through done-for-you PPC advertising managed by Zurple’s experts.
Lead Nurturing
Once a lead is captured, their information is fed into Zurple’s CRM system, where automated lead nurturing campaigns, known as “Zurple Auto Conversations,” take over. These campaigns use email, SMS texting, MLS property alerts, and other personalized interactions to engage leads based on their behavior and responses.
Key Features and Functionality
Automated Lead Nurturing
Zurple’s Auto Conversations are highly engaging and adaptive, adjusting their flow based on the lead’s website behavior and responses. This includes sending personalized text messages, emails, and property alerts that evolve as the lead interacts with the content.
Exclusive Leads
Leads generated through Zurple are exclusive to the agent, eliminating competition from other agents as seen with leads from platforms like Zillow or Realtor.com.
Customizable Campaigns
Agents can create their own nurturing campaigns or use pre-built templates. The platform allows for adding various steps such as email and text messaging, though there is a suggestion for future integration of additional features like voicemail drops.
Advanced CRM
Zurple’s CRM includes Smart Pipeline Management, which categorizes leads based on their behaviors and identifies hot leads ready for conversion. The CRM also offers features like lead tagging, grouping, team lead routing, and performance analytics.
Behavioral Marketing
The platform tracks every lead’s activity on the website, providing insights into their preferred properties, price range, geographic location, and more. This data is used to tailor the nurturing messages, ensuring they are relevant and engaging.
Website Integration
The IDX website is fully integrated with the CRM, ensuring seamless data transfer and a responsive design for mobile devices. This integration allows for real-time tracking of lead behavior and automatic engagement based on that behavior.
Reporting and Analytics
Zurple provides detailed analytics and reporting tools, enabling agents to monitor the performance of their lead nurturing campaigns and make data-driven decisions.
Additional Features
Other notable features include bulk lead uploads, the ability to import leads from third-party sources (for an additional fee), and customizable design options for the IDX website, although customization options are somewhat limited.
Pricing and Accessibility
Zurple starts at $149 per user per month, with a 6-month contract requirement. A free trial is available, and there are additional fees for uploading leads from other sources.
In summary, Zurple is an all-in-one lead generation and nurturing platform that automates much of the lead engagement process, freeing agents to focus on converting hot leads into clients. Its advanced features and exclusive lead generation make it an ideal solution for solo agents and teams looking to streamline their real estate marketing efforts.
