Product Overview of SmashFly (Now SmashFlyX)
SmashFly, now integrated into the advanced platform known as SmashFlyX, is a comprehensive recruitment marketing platform designed by Symphony Talent to transform the talent acquisition process for businesses. Here’s a detailed look at what the platform does and its key features.
What SmashFlyX Does
SmashFlyX is a unified talent marketing platform that combines enterprise candidate relationship management (CRM), career site management, talent mobility, and programmatic recruitment advertising. This integration enables talent acquisition teams to control and analyze their entire recruitment marketing strategy from a single platform. The goal is to attract, engage, and convert top talent efficiently, enhancing the overall hiring process.
Key Features and Functionality
1. Candidate Relationship Management (CRM)
SmashFlyX includes a robust CRM system that allows for the management of candidate relationships, automating tasks such as nurturing campaigns, job alerts, and follow-up communications based on candidate engagement and behavior.
2. Career Site Optimization
The platform offers career site management with personalized content, including job descriptions, videos, and images, tailored to individual job roles. This personalization is driven by machine learning to enhance candidate engagement and conversion rates.
3. Programmatic Recruitment Advertising
SmashFlyX features programmatic advertising capabilities that automate and optimize advertising campaigns across various channels, including social media, email, SMS, and job boards. These campaigns are self-optimizing, ensuring that budget allocation is efficient and effective.
4. Talent Mobility and Pipelining
The platform includes a talent mobility module that focuses on internal career sites and pipelining. It also has a referrals module based on conversational engagement, helping to streamline internal hiring processes and improve talent retention.
5. Automated Workflows and Machine Learning
Driven by proprietary machine learning, SmashFlyX automates high-volume touchpoints such as instant job alerts, self-optimizing advertising campaigns, and auto-actions based on metrics. This automation enhances efficiency and reduces manual tasks for recruiters.
6. Customizable Dashboard
Each user has a personalized Dashboard that is fully customizable by widget, providing insights into specific pipelines, jobs, top- and bottom-performing campaigns, and intuitive recommendations. This dashboard is designed to increase daily adoption, data utilization, and user engagement.
7. True-Path Analytics
The platform offers a unified data structure across all modules, providing visible, influence-based reporting from every source talent and recruiters interact with. This analytics capability helps in measuring the effectiveness of recruitment strategies and campaigns.
8. Chat Assistant and Video Assessments
SmashFlyX includes a proprietary chat assistant integrated with the CRM and career site, supporting lead and resume capture, and automated screening processes for high-volume hiring. It also integrates virtual interviews and assessments directly from the CRM profile.
9. Diversity Recruiting and Employer Branding
The platform supports diversity recruiting initiatives and provides tools for employer branding, allowing for greater control over branding standards through a media library of approved content and design assets.
10. Integration and Compatibility
SmashFlyX is ATS agnostic, integrating with over a dozen of the most commonly used mid-sized to enterprise applicant tracking systems, ensuring seamless compatibility with existing HR systems.
In summary, SmashFlyX is a powerful recruitment marketing platform that leverages advanced technologies like machine learning and automation to streamline and enhance the talent acquisition process, making it easier for businesses to attract, engage, and hire top talent.