Overview of 6sense
6sense is a cutting-edge revenue intelligence platform designed to enhance the sales and marketing efforts of B2B organizations. It leverages advanced AI, big data, and machine learning to provide deep insights into the buyer journey, enabling teams to make informed decisions and optimize their revenue strategies.
Key Features and Functionality
Data Collection and Analysis
6sense gathers and analyzes a vast array of data, including:
- Website Activity: Deanonymizes visitor behavior on your website and millions of other B2B websites, mapping it back to specific accounts.
- Company Data: Utilizes firmographics such as company size, revenue range, and financial information, along with technographics.
- People Data: Leverages over 380 million buyer profiles with verified emails, phone numbers, and detailed psychographics.
- Intent Data: Tracks customized keywords at the topic or keyword level, providing keyword recommendations.
- Pre-Intent Data: Analyzes company news, leadership changes, job listings, and funding to enable hyper-customized outreach.
Predictive Analytics and AI
The platform uses proprietary AI models to analyze patterns in the collected data, generating predictions and recommendations. This includes:
- Account Scoring: Prioritizes target accounts based on their propensity to purchase, helping teams focus on high-value leads.
- Intent Identification: Identifies accounts showing buying intent across the web, allowing for timely and targeted engagement.
- Personalization: Enables personalized content and messaging for target accounts, improving engagement and conversion rates.
Sales and Marketing Enablement
6sense provides several tools to empower sales and marketing teams:
- Sales Intelligence: Offers insights and alerts to help sales teams engage with prospects effectively, reducing research time and increasing the likelihood of closing deals.
- Marketing Campaigns: Allows marketers to launch targeted campaigns across various channels and buying groups, measuring the effectiveness of these campaigns through campaign analytics.
Integration and Compliance
The platform integrates seamlessly with various CRM systems, marketing automation platforms, and other tools within the marketing and sales technology stack. This ensures coordinated data exchange and compliance with data privacy regulations such as GDPR and CCPA.
Workflow Optimization
6sense automates several processes, including:
- Automated Outreach: Helps identify accounts ready to buy and engages them with the right message, qualifying and booking meetings automatically.
- Unified Dashboard: Aggregates insights into a single comprehensive dashboard, streamlining workflows and enhancing decision-making.
Benefits
By using 6sense, B2B organizations can:
- Increase Lead Quality: Identify and prioritize high-value accounts and leads.
- Improve Conversion Rates: Engage with prospects at the right time with personalized messages.
- Optimize Sales Funnel: Gain visibility into the entire buyer journey, illuminating hidden signals and missed opportunities.
- Align Marketing and Sales: Unify marketing and sales efforts through account-based marketing (ABM) strategies.
Overall, 6sense is a powerful tool that enhances revenue performance by providing actionable insights, automating key processes, and optimizing the sales and marketing strategies of B2B organizations.