Salesforce Datorama, now known as Marketing Cloud Intelligence, is a comprehensive marketing intelligence and analytics platform designed to empower marketers and businesses to make informed, data-driven decisions. Here’s an overview of what the product does and its key features:
What Datorama Does
Datorama is a cloud-based platform that centralizes and integrates marketing data from various sources, including CRM systems, marketing automation tools, social media platforms, and other data warehouses. This integration enables businesses to unify their marketing data into a single, cohesive view, facilitating better decision-making and optimizing marketing performance.
Key Features and Functionality
Data Integration
Datorama allows users to connect and merge data from multiple disparate sources, reducing the manual effort required for data preparation. It supports over 125 API connections with popular marketing vendors like Facebook, Google AdWords, and more, as well as technical vendors such as databases and file storage systems.
Automated Data Preparation
The platform automates the process of merging, transforming, and modeling data from different sources, streamlining the data preparation process and saving time and effort.
Data Visualization and Reporting
Datorama features a drag-and-drop dashboard builder that enables users to create custom, interactive dashboards and reports. The platform offers various modules, including number, percentage, chart, graph, map, and table modules, which can be combined to meet specific user needs. These visualizations help in spotting trends and patterns quickly, making data-driven decision-making more efficient.
Advanced Analytics and AI
The platform leverages AI technology to uncover patterns, insights, and recommendations from the integrated data. This includes tools like Einstein Marketing Insights, which can analyze data to suggest directions for key performance indicators (KPIs) and optimize marketing strategies.
Collaboration and Sharing
Datorama facilitates collaboration among team members and stakeholders by allowing easy sharing of reports and dashboards. This promotes a data-centric approach and aligns teams and strategies to optimize campaign ROI.
Spend Management and Optimization
The platform helps in managing and optimizing marketing spend by providing insights into which marketing channels and campaigns are performing best. It suggests where to allocate more or less investment, ensuring that marketing budgets are utilized effectively.
Customizable Dashboards
Users can create custom dashboards that are tailored to their brand identity and specific needs. These dashboards can be customized with various visual elements, making them aesthetically pleasing and highly functional.
Integration with Salesforce
Datorama integrates seamlessly with other Salesforce products, such as Marketing Cloud, CRM, and Pardot, providing a holistic view of marketing and customer data within the Salesforce ecosystem.
In summary, Salesforce Datorama is a powerful marketing intelligence platform that integrates, analyzes, and visualizes marketing data from multiple sources, using AI to provide actionable insights. It streamlines reporting, enhances collaboration, and optimizes marketing performance, making it an essential tool for marketers aiming to drive better decision-making and improve campaign ROI.