Product Overview: D&B Hoovers
D&B Hoovers is a comprehensive sales intelligence platform designed to empower sales and marketing teams by providing them with the tools and insights necessary to identify, target, and engage high-potential leads effectively. Here’s a detailed look at what the product does and its key features.
What D&B Hoovers Does
D&B Hoovers leverages the world’s largest commercial data cloud, which includes over 170 million business records and analytics, to deliver a robust sales intelligence solution. The platform is tailored to help sales and marketing teams accelerate their sales cycles, enhance go-to-market activities, and drive global business growth. It enables users to prospect more strategically, manage accounts more efficiently, and conduct in-depth company research to identify real selling opportunities.
Key Features and Functionality
Extensive Database
- D&B Hoovers provides access to a vast database of over 170 million companies worldwide, sourced from more than 30,000 sources across 190 countries. This database is updated five million times daily, ensuring the information is current and reliable.
Advanced Search and Filtering
- The platform offers dynamic list-building capabilities with more than 175 search filters. This allows users to create highly targeted lists of prospects based on various criteria such as industry, location, company size, and more.
Company Profiles and Research
- Users can access deep-dive company profiles that include valuable insights on company size, industry niche, revenue, and key decision-makers. This information helps in understanding the target market and identifying the best opportunities.
AI-Powered Tools
- D&B Hoovers has recently integrated Generative Artificial Intelligence (Gen AI) capabilities, including SmartMail AI and SmartSearch AI. SmartMail AI streamlines the target outreach process through automated and personalized messaging, while SmartSearch AI is an AI-powered chat assistant that helps build targeted lists of companies and contacts quickly.
Real-Time Alerts and Predictive Indicators
- The platform provides real-time trigger alerts and predictive indicators that help users know who to call, when to call, and what to say. This is supported by industry analysis and extensive market research reports.
Integration with CRM and MAP
- D&B Hoovers integrates seamlessly with popular Marketing Automation Platforms (MAP) and Customer Relationship Management (CRM) systems. This allows users to access the platform’s data and insights directly within their preferred sales intelligence tools, enhancing decision-making and workflow efficiency.
Monitoring and Tracking
- Users can monitor their target audience for new developments such as mergers, acquisitions, and leadership changes. This ensures that the right messaging is delivered to prospects at the right time.
Enhanced Sales Productivity
- By streamlining the entire sales cycle, D&B Hoovers helps fill the pipeline 3x faster and generates 59% more qualified leads. This results in a 60% boost in closed deals, significantly enhancing sales productivity and driving business growth.
In summary, D&B Hoovers is a powerful sales intelligence platform that equips sales and marketing teams with the data, analytics, and tools needed to identify high-potential leads, engage them effectively, and drive business growth globally. Its extensive database, advanced search capabilities, AI-powered tools, and seamless integrations make it an indispensable resource for modern sales enablement.