DialogTech Overview
DialogTech, now part of Invoca, is a comprehensive voice management platform designed to help enterprises, digital agencies, and marketing teams optimize their inbound calls, enhance customer experiences, and drive sales and conversions.
What DialogTech Does
DialogTech addresses one of the critical challenges in modern marketing by providing end-to-end call attribution and conversion insights. This platform empowers marketers to understand the true performance of their marketing campaigns, particularly in a mobile-first world where inbound calls are a significant conversion channel. It helps businesses to track, analyze, and optimize their phone call campaigns, ensuring that marketers can confidently invest in campaigns that drive calls and convert callers into customers.
Key Features and Functionality
Call Tracking and Attribution
- DialogTech uses dynamic number insertion to track phone calls generated by various marketing campaigns, including online ads, email campaigns, and social media posts. This feature assigns unique phone numbers to each campaign, allowing businesses to measure the effectiveness of each campaign and identify which campaigns are generating the most calls.
Real-Time Analytics and Reporting
- The platform provides real-time analytics and detailed reports on call metrics such as call duration, call source, and caller location. This data helps businesses gain insights into customer behavior and preferences, identify trends, and make data-driven decisions to improve their call center operations.
Multi-Channel Attribution
- DialogTech integrates with various channels, including digital, mobile, and offline, to provide a holistic view of how different marketing channels contribute to inbound calls. It uses Google Ads Extension Technology to track which keywords trigger calls, enabling marketers to fine-tune their campaigns for better ROI.
Call Routing and IVR
- The platform includes advanced call routing features that direct calls to the right agents or departments based on predefined rules, such as caller location or agent availability. It also offers a sophisticated hosted IVR (Interactive Voice Response) system that can automatically qualify phone leads and conduct market research, lead generation campaigns, and phone surveys without IT assistance.
Conversation Analytics
- DialogTech features advanced conversation analytics with call filtering technology that sorts calls based on marketing source, spoken words, caller location, conversation tags, and franchise. This allows for the automatic tagging of conversations, eliminating the need for manual analysis of call transcriptions and recordings. This feature helps sales managers evaluate the performance of sales agents more effectively.
Customizable Call Flows and CRM Integration
- The platform allows for customizable call flows, ensuring that calls are handled efficiently according to specific business rules. It also integrates with CRM systems, enabling seamless data exchange and enhancing the overall customer experience.
Additional Features
- Other key features include call recording, call whisper, geo routing, keyword tracking, spam blocking, call scoring, lead scoring, and custom reports. These features collectively help businesses optimize their call center operations, reduce costs, and improve customer satisfaction.
In summary, DialogTech is a powerful voice management platform that offers a suite of innovative tools and advanced functionalities to help businesses track, analyze, and optimize their phone call campaigns. Its integration with Invoca has further enhanced its capabilities in conversation intelligence, making it a robust solution for marketing, sales, and customer experience teams.