Product Overview of Imparta
Imparta is a global leader in performance improvement for customer-facing teams, specializing in sales, customer experience (CX), and leadership training. Here’s a detailed overview of what Imparta offers and its key features:
Sales Methodology
Imparta’s core offering is the 3D Advantage™, a comprehensive sales methodology developed over 20 years of research and experience with global sales teams. This approach focuses on three critical dimensions: Insight, Influence, and Trust, enabling salespeople to adapt and execute effectively across the entire customer buying cycle.
Modular Curriculum
The 3D Advantage is embedded in a complete, modular sales curriculum that includes both classroom and eLearning formats. This curriculum is tailored to specific roles such as B2C, B2B, enterprise, and channel sales. It covers various aspects, including customer experience (3DCX™) and customer success/renewals (3DCS™).
Training as a Service (TaaS)
Imparta offers a subscription-based Training as a Service (TaaS) model, which makes sales training simple, scalable, and affordable. This model provides clients with the flexibility to deliver sales training whenever and wherever it is needed, with a simple annual fee per user that includes access to the full training curriculum and consulting services.
AI-Enhanced Sales Technology
Imparta has recently launched i-Coach AI, the world’s first sales methodology-aware AI. This AI technology supports various functions such as:
- IP-aware skills assessment and learning curation
- IP-aware AI roleplays for skills training
- IP-aware AI support built into native CRM tools for account and deal planning
- Expert sales coaching (both on-demand and proactive)
- User-defined customer and coaching simulators to practice key interactions.
Agile Change Process & Deployment
Imparta’s agile change process ensures that the right training is delivered at the right time, on a global scale, and in various formats. This approach helps in integrating training into the workflow, making it more effective and sustainable.
Customization and Global Reach
All of Imparta’s content is designed to be contextualized to the specific business and challenges of each client. With over 150 trainers and associate trainers worldwide, Imparta can deliver training locally while designing centrally. This global reach ensures that sales teams across different regions can receive consistent and effective training.
Flexible Pricing Models
Imparta offers a range of pricing models, including pay-as-you-go workshops, eLearning, enterprise licenses for full Sales and Service Academies, and the TaaS model. This flexibility allows clients to choose the pricing structure that best fits their needs and budget.
Technology Integration
Imparta’s content can be hosted on its own platform, the Virtual Sales Academy, or integrated into clients’ existing Learning Management Systems (LMS) and Customer Relationship Management (CRM) tools. This ensures seamless technology integration and enhances the learning experience.
Measured, Sustainable Results
Imparta’s training programs are designed to deliver measurable, sustainable results. The company focuses on ensuring that salespeople adopt new skills as part of a continuous journey rather than a one-time event, leading to improved performance and increased revenue.
In summary, Imparta provides a holistic approach to sales training and performance improvement, combining a robust sales methodology with advanced AI technology, flexible pricing models, and a global reach to help businesses enhance their sales capabilities and achieve sustainable results.