Product Overview of Leadfeeder
Leadfeeder is a powerful B2B website visitor tracking and lead generation software designed to help businesses identify, qualify, and connect with potential customers who visit their website. Here’s a detailed look at what the product does and its key features.
What Leadfeeder Does
Leadfeeder enables businesses to uncover the identities of anonymous website visitors, providing valuable insights into their behavior and intent. This is particularly useful for B2B companies, as many website visitors do not fill out contact forms or make their interest known. By revealing the companies behind these anonymous visits, Leadfeeder helps sales and marketing teams generate high-quality leads and optimize their outreach efforts.
Key Features
Website Visitor Tracking
Leadfeeder uses a custom tracking code to gather IP data from website visitors, which is then enriched with contact information and social media data. This allows businesses to identify which companies are visiting their website, what pages they are viewing, and how long they stay on the site.
Lead Generation and Qualification
The software includes robust lead generation and qualification tools. It offers custom segmentation with over 50 behavioral and firmographic filters, enabling users to quickly identify the most promising leads. Leadfeeder also automatically scores visitors based on their web activity, helping sales teams prioritize their outreach efforts on the prospects most likely to convert.
Integrations
Leadfeeder seamlessly integrates with major CRM and marketing automation platforms such as Salesforce, HubSpot, Pipedrive, and Slack. This integration allows for automatic syncing of visitor data, enabling targeted campaigns, personalized outreach, and comprehensive tracking of the customer journey.
Sales Intelligence
The platform provides detailed sales intelligence, including company profiles, social media data, and contact information. This helps businesses tailor their outreach efforts and improve their chances of closing deals. Users can also access a global database of contacts to find and connect with decision-makers from visiting companies.
Automation and Alerts
Leadfeeder offers automation features that allow sales teams to define filters for qualifying prospects based on website visits. For example, if employees from a specific company visit key pages on the website, the system can automatically create relevant context and information in the CRM pipeline. Users can also set up email or Slack alerts for when specific companies visit their website, ensuring timely follow-up.
Personalized Outreach and Reporting
The software enables businesses to create personalized outreach campaigns by providing detailed information about visitor behavior and intent. It also combines website visitor data with CRM data, offering powerful reporting and a more comprehensive view of the customer journey.
Benefits
- Identify Anonymous Visitors: Reveal the names of companies visiting your website, even if they don’t submit contact information.
- Prioritize Leads: Use lead scoring and filtering to focus on the most promising prospects.
- Integrate with Existing Tools: Seamlessly integrate with CRM and marketing automation platforms to streamline workflows.
- Enhance Sales Intelligence: Gain detailed insights into lead behavior and intent to tailor outreach efforts.
- Improve Conversion Rates: Increase the efficiency of sales and marketing efforts by targeting high-value leads.
Overall, Leadfeeder is a valuable tool for B2B companies looking to maximize the value of their website traffic, generate more qualified leads, and drive business growth through data-driven decision-making.