Introduction to MailerLite
MailerLite is a comprehensive email marketing and website building tool designed to cater to the needs of businesses of all sizes, from small businesses and solopreneurs to larger enterprises. The platform is known for its simplicity, user-friendly interface, and a wide range of features that simplify email marketing, automation, and website creation.
Key Features
Email Marketing
- Drag-and-Drop Email Editor: MailerLite offers a robust drag-and-drop email editor that allows users to create customized email campaigns quickly. The editor includes pre-made blocks for headers, buttons, surveys, quizzes, and footers, as well as the ability to embed YouTube videos, which are automatically converted into animated GIFs to keep email file sizes low.
- Dynamic Content: Users can configure the visibility of certain email content blocks to specific groups of subscribers, enabling personalized email campaigns.
- AMP Widgets: MailerLite supports the use of interactive AMP (Accelerated Mobile Pages) widgets, including forms, image carousels, accordions, event invitations, and quizzes, to create engaging emails.
- A/B Split Testing: The platform allows for A/B testing of subject lines, email content, and other elements to optimize email campaigns.
Automation
- Automation Journey Builder: MailerLite features an automation editor where users can set up automated email flows based on various triggers such as when a subscriber joins a group, clicks a link, completes a form, or when a subscriber’s field is updated. Other triggers include the anniversary of a date or the exact match of a particular date from the database.
- Pre-made Automation Templates: The platform provides pre-made email series templates for different use cases, including welcome emails, lead nurturing, promotions, retargeting subscribers, and events.
Website and Landing Page Building
- Website and Landing Page Builder: MailerLite allows users to create and host landing pages and websites directly on the platform. Users can choose from various templates, customize the design, and even use their own custom domain if they are on a paid plan.
- Hosting Options: Websites and landing pages can be hosted on MailerLite’s domain, a custom domain, or the user’s own domain.
Subscriber Management
- Subscriber Segmentation: Users can segment their subscribers based on various criteria such as demographic characteristics, behavioral activities, and more. This allows for targeted and personalized email campaigns.
- Subscriber Import and Management: Subscribers can be imported via CSV/TXT files, copied and pasted from Excel, or even imported from linked Mailchimp databases. The platform also supports single or double opt-in for signup forms.
Forms and Pop-ups
- Form Builder: MailerLite offers a form builder with pre-made templates and blocks, including text blocks, CTAs, images, countdown timers, social media links, and dividers. Users can customize the form layout and triggers, such as wait time, scroll-based, or exit pop-ups.
- Pop-up Triggers and Frequency: The platform allows users to configure when to display pop-ups to the same user again and set visibility options for forms on specific pages or devices.
Additional Features
- AI Writing Assistant: MailerLite includes an AI writing assistant that helps users write headlines, product descriptions, and full newsletters. It also assists with localizing email content through translations and suggests ideas to make content more engaging.
- Integrations: The platform supports various integrations, and users can find and manage these integrations, as well as their API information, in the dedicated integrations section.
- File Manager and Templates: Users can store images and other digital assets in the file manager and access custom templates for campaigns and landing pages.
Pricing and Plans
MailerLite offers a “Forever Free” plan for up to 1000 subscribers, making it an excellent choice for beginners and small businesses. Paid plans provide additional features, such as custom domains, advanced automation, and more.
In summary, MailerLite is a versatile tool that combines powerful email marketing capabilities with easy-to-use website and landing page building features, making it an ideal solution for businesses looking to streamline their marketing efforts.