Mailjet is a comprehensive email marketing and transactional email service designed to help users create, send, and manage large volumes of emails efficiently. Here’s an overview of what Mailjet does and its key features:
What Mailjet Does
Mailjet is an email tool that enables marketers and businesses to design, send, and track custom emails to their target audiences. It supports both marketing emails, such as newsletters, and transactional emails, like order confirmations and password reset emails. Mailjet is available in multiple languages, including Spanish and Italian, making it accessible to a broader user base.
Key Features and Functionality
Email Builder and Templates
Mailjet features an intuitive drag-and-drop email builder that allows users to create highly responsive HTML and plain text emails. Users can start from scratch, choose from over 70 pre-made templates, or upload their own HTML code. The builder offers basic customization options, email previews, and test emails to detect errors.
Multi-User Collaboration
Mailjet is designed for team collaboration, allowing multiple users to work on email campaigns simultaneously. It offers individual permissions for team members, enabling administrators to control who can create, manage, view, and send email campaigns. Additionally, Mailjet supports sub-accounts for separate departments, teams, and clients, ensuring independent and secure access.
Email Tracking and Analytics
Mailjet provides comprehensive email tracking and analytics. It generates detailed statistics on email performance, including open rates, click-through rates, deliverability rates, and bounce rates (both soft and hard). The platform offers real-time tracking, allowing users to monitor email activity as it happens.
Optimized Deliverability
Mailjet focuses on optimizing email deliverability through various mechanisms such as SPF, DKIM, and DMARC authentication. It also follows ISP recommendations to ensure that emails reach the recipients’ inboxes rather than spam folders. The service includes automatic bounce management, where soft bounces are retried, and hard bounces are blocked after 90 days.
Automation and Segmentation
Mailjet offers basic automation tools that allow users to set up email sequences triggered by time or specific events. While the automation tools are not as advanced as some competitors, they are sufficient for many SMEs and marketing teams. The platform also features flexible contact management and segmentation, enabling users to create custom contact properties and segment their audience effectively.
SMTP Relay and Transactional Emails
Mailjet includes a free SMTP server that allows users to send unlimited marketing and transactional emails, bypassing the sending limits imposed by email clients like Gmail. This is particularly useful for businesses with large customer bases. The service also supports transactional emails, which are event-triggered emails that complete transactions initiated by customers.
Additional Features
- Email Validation: Mailjet offers robust email validation to ensure the accuracy of email addresses.
- Real-time Cloud Emailing: Supports both marketing and transactional emails in real-time.
- AI Copy Generator: Helps users generate email content using AI.
- Landing Pages: Although not as extensive as some competitors, Mailjet does offer landing page creation tools.
- APIs: Provides REST APIs for integrating with other services, including transactional emails and SMS messages.
In summary, Mailjet is a versatile email marketing and transactional email service that combines ease of use with powerful features, making it an excellent choice for businesses and marketers looking to enhance their email communication strategies.