Product Overview of MicroStrategy
MicroStrategy is an enterprise business intelligence (BI) application software vendor that provides a comprehensive platform designed to help organizations make data-driven decisions and optimize their business processes.
What MicroStrategy Does
MicroStrategy’s flagship platform is tailored to support a wide range of business intelligence needs. It enables users to connect to various data sources, analyze data, and generate insightful reports and dashboards. The platform is designed to be user-friendly for both end users and BI professionals, facilitating tasks such as data discovery, data wrangling, data visualization, and advanced big data analytics.
Key Features and Functionality
Data Discovery
MicroStrategy allows users to connect to any data source, including relational databases, flat files, big data sources, social media platforms, and cloud systems. This feature enables the blending of data from multiple sources to generate comprehensive and useful reports.
Data Wrangling
The platform includes extensive data wrangling and parsing capabilities, helping users transform raw data into useful information. This feature benefits both data scientists and business users by providing automatic recommendations and the ability to reapply data transformations.
Data Visualization and Reporting
MicroStrategy offers interactive dashboards, scorecards, ad hoc queries, automated report distribution, and highly formatted reports. These tools help in generating insightful reports that provide deep insights into past, present, and future business trends.
Advanced Analytics
The platform includes a wide range of native analytical capabilities, such as data mining and predictive analysis. Users can easily incorporate third-party data mining and modeling tools to build and distribute predictive reports across various devices.
Library of Analytics Functions
MicroStrategy boasts an extensive library of over 300 OLAP, mathematical, financial, and data mining functions. These functions help in understanding data relationships, creating business metrics and KPIs, and conducting advanced statistical analyses.
Embedded Intelligence
Features like HyperIntelligence and Embedded Intelligence allow real-time data access and integration into various applications, making data insights available everywhere and at any time.
Integration and Customization
The platform supports integration with third-party analytics tools such as Tableau and Power BI, as well as Microsoft Office. It also provides a software developer kit (SDK) and APIs to customize applications and integrate them with other systems.
Deployment and Access
MicroStrategy can be deployed on-premises using Windows or Linux servers or as a cloud service in AWS or Microsoft Azure. Users can access MicroStrategy applications via the web, Windows, Mac, and mobile devices.
Administration and Security
The platform includes robust administration tools for managing users, groups, and security roles. It also supports content permissions, data set scheduling, and certification of dossiers and reports. The architecture includes dynamic engines for generating multidimensional expressions and optimized SQL, ensuring efficient data access and processing.
Additional Capabilities
- MicroStrategy Workstation: This tool simplifies enterprise analytics by bringing all key workflows into a single user experience, allowing users to connect to multiple MicroStrategy systems, create and manage projects, and set security roles.
- Product Categories: MicroStrategy offers various product categories including Servers, Clients, Drivers, Gateways, and Applications, each designed to enable specific functionalities such as deploying enterprise BI applications, connecting to data sources, and integrating with mobility management solutions.
In summary, MicroStrategy is a powerful business intelligence platform that offers a broad spectrum of features and functionalities to support data-driven decision-making, advanced analytics, and optimized business operations. Its versatility, ease of use, and extensive integration capabilities make it a valuable tool for organizations seeking to leverage their data effectively.