Overview of Omnisend
Omnisend is a comprehensive omnichannel marketing platform specifically designed for ecommerce businesses, enabling them to engage customers through multiple communication channels, including email, SMS, and push notifications. Founded in 2014, Omnisend has garnered a significant user base of over 100,000 customers worldwide, particularly among small to large online stores.
Key Features and Functionality
Email Marketing and Template Builder
Omnisend features a user-friendly drag-and-drop email builder that allows users to create professional emails quickly. The platform offers over 350 pre-made email templates, mostly focused on ecommerce promotions, which can be customized with your brand’s logo and colors. The email editor includes essential components like text, images, and advanced elements such as discount codes, scratch cards, and dynamic product recommendations.
Automation and Workflows
Omnisend’s marketing automation tools are a standout feature, allowing users to create complex automations with conditions, actions, and pre-built ecommerce workflow templates. These workflows can be customized for various use cases, such as welcome series, abandoned cart reminders, order confirmations, and cross-selling campaigns. Automation can also include SMS and push notifications, ensuring a seamless omnichannel experience.
Contact Segmentation
The platform provides highly flexible and precise contact segmentation capabilities, including a Customer Lifecycle Map feature. Users can create segments based on customer behavior, order data, and other criteria, using AND/OR conditions to refine their targeting. This ensures that the right messages are delivered to the right customers at the right time.
Ecommerce Integrations
Omnisend integrates directly with major ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento. This integration allows users to leverage ecommerce data, include product listings, and incorporate customer product reviews directly into their campaigns. The platform also supports the automatic inclusion of product details such as names, prices, and images, saving time and enhancing efficiency.
SMS and Push Messaging
In addition to email, Omnisend supports SMS and push notifications, enabling brands to engage customers through multiple channels. Users can create and send personalized SMS campaigns, and the platform includes features like MMS support for the US and Canada. Push notifications can also be integrated into automated workflows to reach customers directly in their browsers.
List Management and Data Collection
Omnisend facilitates the collection of contact details through various methods, including landing pages, pop-ups, embedded widgets, and multistep forms. The platform also offers interactive forms like the Wheel of Fortune to gamify the customer journey and encourage data sharing. Existing contacts can be imported from other platforms like Mailchimp, and segmentation does not incur additional costs.
Analytics and Reporting
The platform provides detailed analytics to track the performance of campaigns, including metrics on email opens, SMS clicks, and other engagement metrics. This allows brands to make data-driven decisions and optimize their marketing strategies. Reports also enable the comparison of different channels to allocate resources effectively.
Customer Support
Omnisend is known for its fast and responsive customer support, available 24/7 via live chat and email. The platform boasts an average response time of 4 minutes and offers extensive resources, including an academy for learning various aspects of email marketing.
Pros and Value
- Ecommerce Specialist: Omnisend is tailored specifically for ecommerce businesses, offering features that nurture customers and drive sales.
- Direct Ecommerce Platform Integration: Seamless integration with major ecommerce platforms.
- Fast Customer Support: 24/7 support with a quick response time.
- Sophisticated Targeting: Advanced segmentation and customer lifecycle mapping.
- Value for Money: Competitive pricing starting at $16/month, with a free plan available.
Overall, Omnisend is an all-in-one marketing automation platform that helps ecommerce businesses streamline their marketing efforts, increase customer engagement, and drive sales through personalized and omnichannel campaigns.