Product Overview of Oppwiser
Oppwiser is an AI-powered client discovery and lead generation platform designed to streamline and enhance the sales process for businesses. Here’s a detailed look at what Oppwiser does and its key features:
Purpose and Functionality
Oppwiser is tailored to help businesses identify and target potential customers who closely resemble their ideal client profiles (ICPs). It leverages billions of company data signals and attributes to discover ready-to-buy accounts and prospects, thereby optimizing sales strategies and increasing revenue.
Key Features
1. AI Lookalike Company Finder
This feature allows businesses to find companies that closely resemble their existing clients. By identifying similar companies, sales teams can focus their efforts on accounts that are most likely to convert, thus improving sales pipeline velocity.
2. AI Opportunity Scanner
This tool continuously scans a database of over 60 million companies, scoring each based on its similarity to the user’s existing clients or best prospects. It helps in identifying net new accounts or high-intent lookalike accounts that may be hidden in the CRM.
3. Buyer Signals
Oppwiser tracks buying and technographic signals within job offers, company information, and employee data. By monitoring relevant signals and keywords, users can uncover trends and insights that can be incorporated into their sales strategies.
4. B2B Company and Contact Data Enrichment
The platform provides a comprehensive B2B company and contact database, including 150 million work emails and 10 million direct dials. This allows users to filter contacts based on various criteria such as work experience, education, and location.
5. CRM Database Scanning
Oppwiser scans CRM databases to identify lost opportunities and uncover potential that may have been overlooked. This helps in optimizing the sales pipeline and ensuring no potential leads are missed.
6. API Integration
The platform offers API integration, enabling seamless connectivity with other business tools and systems, including CRM systems. This integration helps in automating and streamlining lead generation and sales processes.
7. Sales Engagement and Marketing Automation
Oppwiser automates outreach efforts and integrates with marketing automation tools, allowing for personalized messaging and targeted campaigns. This helps in nurturing leads through the sales pipeline efficiently.
8. Verified Contact Data
The platform provides verified contact data, ensuring that sales teams can connect with the right decision-makers effectively.
Benefits
- Time Savings: Oppwiser automates lead research and prioritization, saving businesses significant time and reducing manual effort.
- Improved Sales Efficiency: By identifying high-intent accounts and providing insights into buying signals, Oppwiser helps in accelerating the sales pipeline and increasing sales revenue.
- Enhanced Lead Quality: The platform ensures that businesses capture high-quality leads that are more likely to convert into customers.
- Integration and Automation: Seamless integration with CRM systems and automation of sales and marketing activities enhance overall sales effectiveness and efficiency.
In summary, Oppwiser is a powerful AI-driven tool that empowers businesses to discover, capture, and convert high-quality leads into customers, thereby driving revenue growth and optimizing sales strategies.