Product Overview of Outplay
Outplay is a comprehensive, cloud-based sales engagement and enablement platform designed to enhance the efficiency and effectiveness of sales teams. Here’s a detailed look at what Outplay does and its key features:
What Outplay Does
Outplay is tailored to help enterprises interact with their target audience across multiple channels, gain visibility into various business metrics, and ultimately drive revenue and growth. The platform simplifies the sales process by automating outreach, personalizing communication, and tracking engagement with prospects. This enables sales development representatives (SDRs), business development representatives (BDRs), and account executives to focus on what they do best: selling.
Key Features and Functionality
Multi-Channel Outreach
Outplay allows sales teams to engage with prospects through multiple channels, including email, phone calls, SMS, LinkedIn, Twitter, and even direct mail. This multi-channel approach ensures that sales reps can reach prospects where they are most responsive, increasing the chances of conversion.
Email Sequencing and Automation
The platform enables the creation and automation of email sequences, making it easy to follow up with customers regularly. Features include email tracking, link tracking, automating sequences, built-in templates, and sending timely reminders. This automation helps in maintaining consistent communication with prospects without the need for manual intervention.
Sales Dialer and Meeting Management
Outplay includes a local dashboard dialer that allows sales reps to make and receive calls directly from their browser. Additionally, the platform offers a meeting scheduler, which helps in managing and prioritizing activities, including lead sourcing and meeting scheduling.
Social Media and Chat Integration
The platform integrates with social media sites like LinkedIn and Twitter, enabling effective outreach and engagement on these channels. It also features a “Magic Outbound Chat” that notifies the sales team when a prospect from an outbound sequence lands on the company’s website, allowing for immediate and personalized engagement.
Project Management and Task Automation
Outplay helps sales teams stay on top of their sales duties and due dates by managing and prioritizing activities. The automation functionality saves tasks and streamlines workflows, eliminating the need for manual data entry and allowing reps to focus more on selling.
Analytics and Reporting
The platform provides advanced performance tracking and analytics, enabling users to monitor every interaction with prospects and track critical metrics such as sequence statistics, opportunity stages, meetings booked, and task execution. The reporting dashboard is intuitive and easy to navigate, offering real-time insights that help in optimizing sales outreach strategies and making informed business decisions.
Integration with Third-Party Applications
Outplay seamlessly integrates with numerous third-party applications, including Salesforce, Pipedrive, Zoho CRM, Hubspot, Microsoft Office 365, Gmail, and Zapier. These integrations ensure that data is always up-to-date and accurate, enhancing workflow efficiency and automating time-consuming tasks.
Chrome Extension
The Chrome Extension allows users to access all features directly from their browser, enabling them to prospect leads, schedule meetings, and send follow-up emails without switching between applications.
Benefits
- Increased Efficiency: Automates sales workflows, reducing manual tasks and allowing sales reps to focus on selling.
- Personalized Outreach: Enables personalized communication across multiple channels, increasing the likelihood of converting prospects into customers.
- Real-Time Insights: Provides advanced analytics and reporting to optimize sales strategies and drive revenue growth.
- Streamlined Processes: Integrates with various CRM and other business applications to ensure seamless data synchronization and workflow management.
Overall, Outplay is a powerful tool that empowers sales teams to engage more effectively with prospects, streamline their workflows, and drive significant revenue growth through its comprehensive set of features and functionalities.