Qualifyed.ai is a cutting-edge AI-driven media buying platform designed to optimize sales and marketing efforts by leveraging advanced machine learning and data analysis. Here’s a comprehensive overview of what the product does and its key features:
What Qualifyed.ai Does
Qualifyed.ai is specifically built to drive sales by analyzing customer data to identify high-value prospects and optimize advertising campaigns across various channels, including Search, Social, Display, and Video. The platform aims to reduce customer acquisition costs and significantly increase online and offline sales efficiency.Key Features and Functionality
Data Ingestion and Lead Scoring
Qualifyed.ai ingests customer data and scores leads based on their likelihood to close, using over 3,000 demographic and personal attributes to create a detailed model of the ideal buyer.Machine Learning Model
The platform employs machine learning to build models that identify target audiences with a 90% probability to convert into customers. This model is trained on existing customer data to predict high-probability leads.Optimization
Qualifyed.ai optimizes advertising campaigns by informing media buying across all major channels to reach the identified target audiences. This ensures that ads are delivered to those most likely to convert.Scaling
The platform enables businesses to plan, buy, and optimize media campaigns efficiently. It automates the process of reaching ideal customers before they even realize they need the product, thereby scaling the acquisition of high-quality leads.Lookalike Audience Building
Qualifyed.ai can build lookalike audiences for use on platforms like Facebook Ads, Twitter, and other media buying platforms. This feature helps in targeting new audiences that closely resemble existing high-value customers.Key Benefits
- Reduced Customer Acquisition Costs: Qualifyed.ai has been known to decrease customer acquisition costs by up to 87%.
- Increased Online Conversions: The platform can increase online conversions by up to 10 times.
- Improved Offline Sales Efficiency: It helps offline sales teams increase their efficiency by up to 800%.
- Continuous Optimization: Campaigns are continuously optimized based on the highest-quality sales-qualified leads.
Integrations and Support
Qualifyed.ai integrates with various marketing platforms and data sources, including Google Analytics, Salesforce, Marketo, and LinkedIn Ads. The platform also offers a Developer API for building custom integrations. As an enterprise solution, it provides dedicated account managers and customer success managers for support.Use Cases
Qualifyed.ai is particularly beneficial for:- B2B companies looking to reduce customer acquisition costs and improve lead quality.
- Organizations with inside sales teams needing to enhance their efficiency.
- Marketers who need to accurately measure campaign ROI.
- Businesses struggling with high cost-per-lead (CPL) and those advertising on multiple channels.