Overview of Sailthru by Marigold
Sailthru by Marigold is a comprehensive cross-channel marketing platform designed to help marketers deliver highly personalized and engaging customer experiences across multiple touchpoints. Here’s a detailed look at what the product does and its key features and functionality.
Core Purpose
Sailthru by Marigold is built to enable marketers to create and execute personalized marketing strategies across various channels, including email, web, mobile, SMS, and more. The platform leverages advanced AI and Machine Learning technologies to provide data-rich customer profiles and actionable insights, helping marketers optimize their campaigns and enhance customer engagement.
Key Features
Robust Customer Profiles
Sailthru by Marigold generates industry-leading, single-view customer profiles that include detailed information such as user demographics, behaviors, interests, purchases, engagement levels, and predicted actions. These profiles are essential for delivering meaningful and personalized marketing experiences.
Cross-Channel Personalization
The platform supports personalization across multiple channels, allowing marketers to deliver consistent and relevant messages. This includes personalized email campaigns, push notifications, in-app messages, and web experiences. The integration of Liveclicker enhances this capability by providing real-time personalization elements directly within the Sailthru platform.
Data and Reporting
Sailthru by Marigold offers robust data and reporting tools, providing both micro and macro data insights. Marketers can access real-time updates, campaign data, and customizable reports to identify key performance indicators and optimize their strategies. The platform also allows for data portability, enabling easy export of data to other business intelligence tools.
Lifecycle Optimization
The Lifecycle Optimizer is a key component of the platform, enabling marketers to create personalized customer experiences through triggered messaging flows. This feature allows for real-time updates to flows, personalized send times, and proactive triggered messages such as Back in Stock notifications.
AI and Machine Learning
Sailthru by Marigold utilizes AI and Machine Learning to predict customer behavior and engagement. This allows marketers to target customers with personalized content at the right time and through the right channel. The platform also offers out-of-the-box predictions to determine when, where, and how individual customers will engage with the brand.
Mobile and App Engagement
The platform includes tools for personalized app experiences, push notifications, and in-app messaging. Marketers can use unified customer profiles to build mobile messaging experiences that drive conversion, and track engagement metrics such as impressions, app opens, and custom conversion events.
Integrations and Flexibility
Sailthru by Marigold offers pre-built integrations and a robust set of APIs, allowing seamless integration with other technology partners and data flows. This includes integrations with Google, Salesforce, Tableau, and more. The platform also supports Single Sign-On (SSO) through SAML protocol, enhancing security and convenience.
Visual Email Composer and Campaign Builder
The platform features a drag-and-drop email editor and campaign builder, making it easy for marketers to create and deploy personalized email campaigns without needing extensive coding knowledge. The Email Composer includes features like saved rows of content and intuitive workflow tools.
Additional Capabilities
- SMS and Other Channels: Sailthru by Marigold supports personalized SMS campaigns, as well as integrations with in-store, social, direct mail, and loyalty programs.
- Real-Time Personalization: The integration with Liveclicker allows for real-time personalization elements such as live product recommendations, personalized timers, and interactive scratch-off elements.
- Analytics and Performance Tracking: The platform provides detailed analytics and performance tracking, including email summary reports, custom event attribution, and real-time metrics updates.
In summary, Sailthru by Marigold is a powerful marketing platform that combines advanced data analytics, AI-driven personalization, and cross-channel capabilities to help marketers deliver highly engaging and effective customer experiences. Its robust features and integrations make it an industry standard for personalized marketing.