Overview of Seismic
Seismic is a comprehensive sales enablement platform designed to empower customer-facing teams by providing them with the necessary skills, content, tools, and insights to engage customers effectively and drive business growth.
What Seismic Does
Seismic was founded in 2010 with the goal of helping sales and marketing teams deliver personalized customer experiences at scale. The platform focuses on streamlining content creation and personalization through automation, ensuring that client-facing teams can consistently present their products and services in a compliant and brand-aligned manner. This approach has led to the creation of a new business category: enablement.
Key Features and Functionality
Content Management and Automation
Seismic’s content management system allows sellers to discover, personalize, and use the right content while staying on brand and compliant. It automates the collection of data and assembly of documents, reducing errors and improving quality, particularly beneficial in industries like financial services where pitch books are crucial.
Enablement Intelligence and Insights
The Seismic Enablement Cloud provides a unified solution built around five pillars to empower teams. It centralizes enablement efforts, offering data and insights that help demonstrate ROI and drive revenue growth. The platform integrates with common sales tools such as CRMs, email tools, collaboration software, and data repositories to provide visibility across the entire business.
AI and Machine Learning
Seismic leverages AI and machine learning through its Aura engine, which has been integrated since 2015. Aura provides predictive content recommendations, auto-tags content properties, generates descriptions, and offers just-in-time intelligence. It also generates high-quality training content and provides AI-powered sentiment analysis for coaching, helping reps improve their presentations.
Seismic Knowledge
Seismic Knowledge is a just-in-time enablement solution that gives revenue teams fast access to the information they need within their workflow. It integrates with various systems to create a single searchable source of truth, allowing reps to access FAQs, documentation, and assets through tools like Slack and a Chrome extension. This feature also captures knowledge gaps and facilitates centralized requests management.
Streamlined Content Governance and Distribution
The platform includes streamlined content management features such as automated tagging, conditional logic, and simplified publishing workflows. This speeds up the time-to-market for content and ensures better content governance.
Training and Onboarding
Seismic enhances new hire ramp time and ongoing progress monitoring and coaching. It provides interactive meeting and follow-up content, as well as enhanced digital buyer engagement. The platform also generates AI-powered lessons and questions, making it easier to create high-quality training content.
Integration and Collaboration
Seismic integrates with over 70 business-critical platforms, including Salesforce, Microsoft, Google, Adobe, and more. This enhances collaboration and productivity by connecting the system to CRMs, marketing automation tools, and email platforms. The Seismic Exchange® marketplace allows users to integrate their daily tools and build custom apps using extensive APIs.
Security and Compliance
The platform provides robust security and administration features, including single sign-on (SSO) solutions and governance controls, making it suitable for highly regulated industries.
Benefits
- Improved Sales Efficiency: Seismic helps sellers focus on selling activities by automating content delivery and providing contextual content suggestions.
- Enhanced Customer Experience: The platform enables personalized and compliant content, ensuring that customer-facing teams can engage buyers effectively.
- Data-Driven Insights: Seismic offers real-time data and analytics to help teams measure success and make informed decisions.
- Scalability: The platform is designed to meet the current and future needs of go-to-market (GTM) teams, regardless of the organization’s enablement maturity.
In summary, Seismic is a powerful sales enablement platform that combines content management, AI-driven insights, streamlined governance, and extensive integration capabilities to empower customer-facing teams and drive business growth.