Overview
Sendinblue, now rebranded as Brevo, is a comprehensive digital marketing automation platform designed to help businesses grow by engaging their audiences effectively across multiple channels.
What Sendinblue Does
Sendinblue is more than just an email marketing tool; it is an all-in-one solution that integrates email, SMS, and WhatsApp marketing, along with other advanced features to personalize and automate marketing campaigns. The platform aims to convert casual visitors into subscribers and ultimately into loyal customers by providing a personalized and engaging experience.
Key Features and Functionality
Multi-Channel Marketing
Sendinblue allows you to create automated campaigns not only through email but also via SMS and WhatsApp, enabling you to reach your customers and leads through multiple channels.
Marketing Automation
The platform offers robust marketing automation features, allowing you to set up automated workflows and campaigns based on specific triggers or user actions, such as subscribing to a mailing list, visiting website pages, or completing a purchase. This automation helps in sending timely and personalized messages, enhancing customer interaction and loyalty.
Segmentation and Personalization
Sendinblue provides powerful audience segmentation tools, enabling you to segment your contacts based on various criteria such as subscriber activity, demographics, behavior, and purchase history. This segmentation allows for dynamic content and personalized emails, making the messages more relevant and engaging to the recipients.
Email Construction and Design
The platform features a user-friendly drag-and-drop email editor, allowing you to create and customize emails using a wide range of predefined templates or from scratch. You can personalize emails with the recipient’s name, location, and other relevant information.
Landing Pages and Forms
Sendinblue includes tools for creating landing pages and registration forms, which can be customized to fit your brand. These forms come with features like Captcha verification and automatic data population to streamline the subscription process.
Live Chat and CRM
The platform offers a Live Chat feature that can be integrated into your website, enabling real-time communication with visitors and customers. Additionally, it includes CRM functionalities to manage customer interactions and data effectively.
Analytics and Reporting
Sendinblue provides comprehensive analytics and reporting tools, including email click-maps, Google Analytics integration, geo-tracking, and detailed campaign performance reports. These tools help in monitoring and optimizing your marketing efforts.
Integrations
The platform supports a wide range of integrations, including e-commerce plugins for Shopify and WooCommerce, analytics tools, CRM systems, and other apps through Zapier. It also offers an open API for custom integrations.
Deliverability
Sendinblue ensures high email deliverability with features like DKIM authentication, which helps in preventing emails from being marked as spam. The enterprise solution guarantees 99% deliverability, although this is not guaranteed for other plans.
Additional Features
Other notable features include A/B testing for optimizing email subject lines, bounce management, transactional email capabilities via SMTP, and pre-made email templates to get you started quickly.
Conclusion
In summary, Sendinblue (Brevo) is a robust digital marketing platform that offers a wide array of features to automate, personalize, and optimize your marketing campaigns, making it an essential tool for businesses of all sizes looking to enhance their digital marketing strategies.