Product Overview of Sigstr
Sigstr, now integrated with Terminus, is a powerful email signature marketing platform designed to transform everyday employee emails into targeted advertising channels. Here’s a detailed look at what Sigstr does and its key features.
What Sigstr Does
Sigstr leverages the vast number of one-on-one employee emails sent annually to create a robust brand engagement channel. It allows businesses to drive engagement, conversions, and align account-centric messages across the entire buyer journey. By integrating with various marketing and sales tools, Sigstr enhances the effectiveness of email interactions, making them a valuable part of a company’s marketing strategy.
Key Features and Functionality
Email Signature Management
Sigstr enables centralized control over email signatures, ensuring brand consistency across all employee emails. This includes the ability to manage multiple brands, branches, and regions under a single unified account through enterprise workspaces.
Campaign Management
- Animated GIF Support: Enhance engagement with animated GIFs that can explain or demonstrate products in an engaging manner.
- Multi-Banner Campaigns: Upload multiple banners under a single campaign to keep content fresh and compare the effectiveness of different tactics.
- Multi-Campaign Creator: Streamline data management by importing contact data from a CSV file to create multiple recipient lists and deliver personalized campaign banners.
Analytics and Tracking
- Campaign Analytics: Track the performance of email signature campaigns with detailed analytics, including click tracking and engagement metrics.
- Click Notifications: Receive real-time notifications when recipients engage with your campaigns, allowing timely follow-ups.
Integrations
- Google SSO: Simplify login processes using Google’s OAuth 2 for secure and convenient access.
- HubSpot Meetings: Automate scheduling by including meeting links in email signatures.
- CRM Integration: Seamlessly integrate with CRM systems and other marketing automation tools to align sales and marketing efforts.
Personalization and Targeting
- User Segmentation: Segment email recipients to deliver personalized campaign banners, enhancing the relevance and impact of the messages.
- Dynamic Content: Ensure content is tailored to specific audiences, improving engagement and conversion rates.
Compliance and Security
Sigstr emphasizes compliance and security, ensuring that all data handling and login processes are secure and compliant with industry standards.
Relationship Data and Intent Insights
- Relationship Score: Analyze email and calendar interactions to provide insights into the strength and sentiment of relationships at the account, buying team, and individual levels.
- Intent Data: Quantify relationships and deliver meaningful buying intent signals to help forecast pipeline activities.
Integration with Other Platforms
Sigstr integrates with various platforms such as PathFactory, allowing for seamless data exchange and enhanced content consumption tracking. This integration enables clearer account-level reporting, better lead management, and more intelligent content recommendations based on buyer consumption habits.
In summary, Sigstr is a robust platform that turns employee email signatures into a powerful marketing channel, offering advanced features in campaign management, analytics, personalization, and integration with other marketing and sales tools. Its acquisition by Terminus further enhances its capabilities, making it a valuable asset for businesses looking to optimize their account-based marketing strategies.