Product Overview of SurveyMonkey
SurveyMonkey is a comprehensive and powerful online survey platform designed to help organizations gather, analyze, and act on feedback from various stakeholders, including customers, employees, and market segments. Here’s a detailed look at what the product does and its key features and functionality.
What SurveyMonkey Does
SurveyMonkey enables users to create, distribute, and analyze surveys and forms to collect valuable insights. It is trusted by over 300,000 organizations worldwide, including 95% of the Fortune 500 companies, due to its robust features, security, and compliance standards.
Key Features and Functionality
Survey Creation and Customization
- AI-Powered Survey Building: SurveyMonkey Genius allows users to create high-quality surveys quickly, predicting the most effective question types and optimizing answer choices. Users can type a short prompt and let Genius generate a survey in as little as 30 seconds.
- Templates and Customization: Users can build branded surveys and forms using pre-built templates, custom URLs, custom questions, and shared brand assets. The platform supports branching/skip logic, multimedia support, and multilingual surveys.
Collaboration and Workflows
- Real-Time Collaboration: Teams can collaborate on surveys in real time, invite others to give feedback on survey design and responses, and share survey previews and data pages.
- Role-Based Access: Assign specific roles and permissions to ensure the right people have access to critical data. Create groups within the organization to manage access to branding assets and libraries.
Data Analysis and Insights
- Advanced Analytics: SurveyMonkey offers tools for multi-survey analysis, allowing users to combine and analyze data across multiple surveys, monitor key metrics over time, and consolidate findings in interactive dashboards. The platform also uses natural language processing to categorize open-ended responses and uncover statistically significant trends with machine learning.
- Custom Reports and Dashboards: Users can build customized reports and dashboards to easily analyze and visualize data. The platform integrates with BI tools like Tableau and Microsoft Power BI to enhance data visualization and tracking.
Security and Compliance
- Data Security: SurveyMonkey ensures data security with features like Single Sign-On (SSO), HIPAA compliance, data encryption, two-factor authentication (2FA), and access controls. This helps in safeguarding sensitive survey data and meeting various security standards.
Integrations
- Seamless Integrations: The platform integrates with over 200 business apps, including CRM systems like Salesforce and Hubspot, analytics tools, and communication platforms like Zoom and Google Drive. This enables a seamless data flow and enhances the utility of the collected feedback.
Distribution and Collection
- Flexible Distribution: Surveys and forms can be distributed via email, text messages, social media platforms, and even offline using the SurveyMonkey Anywhere app. Users can also embed surveys on their websites or use QR codes for easy access.
- Notifications and Feedback: The platform allows for custom triggers based on response criteria, sending notifications to the right team members. It also supports sending confirmation emails to respondents with a copy of their responses.
Administration and Support
- Centralized Admin Dashboard: Administrators can oversee user activity, manage roles and permissions, and track team activity logs from a centralized dashboard. The platform also supports automated onboarding and migration of users.
- Premium Support: Users have access to personalized support, including 24/7 email coverage, phone, and chat support to maximize their SurveyMonkey investment.
In summary, SurveyMonkey is a powerful tool that empowers organizations to create, distribute, and analyze surveys efficiently, while ensuring high levels of security, compliance, and collaboration. Its advanced features and integrations make it a versatile solution for various market research and feedback collection needs.