Overview
Versium is a data technology company that specializes in providing advanced data solutions for marketers, particularly in the B2B and B2C sectors. Here’s an overview of what the product does and its key features:
Core Functionality
Versium operates an industry-leading identity resolution and insights engine that powers a suite of data technology solutions. The platform is designed to help marketers identify, understand, and reach their ideal prospects more effectively. This is achieved through a vast database that includes over 2 billion contact points across 20 million North American companies and 270 million consumer households, along with over 1 trillion insights attributes.
Key Products and Services
Versium REACH
Versium REACH is a comprehensive toolset for B2B marketers that enables them to build, understand, and reach target audiences through omni-channel marketing campaigns. Key features include:
- List Insights: Provides easy-to-read visualizations of firmographic and demographic data to guide content and campaigns.
- Online Audiences: Enriches business identifiers to help marketers find their targets everywhere they are online.
- Persona-based Audiences: Allows building audiences from scratch based on ideal customer personas.
- Look-alike Audiences: Leverages AI to build audiences from existing high-performing audiences.
- Account-based Audiences: Helps find decision-makers and influencers at target accounts.
Datafinder
Datafinder is a legacy product offering a suite of self-serve data tools. Users can bulk append business and consumer data, validate and cleanse customer files, score leads, build predictive prospective lists, and integrate with APIs. This platform is free to sign up and has over 15,000 registered users.
Developer APIs
Versium’s APIs provide real-time access to their identity graph, allowing integration with marketing applications, services, and platforms. This enables data-driven solutions for customers by accessing high-quality business and consumer data.
Versium for Sheets
This is an integration with Google Sheets that simplifies data enrichment and cleansing within the familiar Google Sheets environment. Key features include:
- Contact Append: Adds alternate direct contact information to existing files.
- Demographic Append: Provides additional demographic details for customer or prospect segmentation.
- Firmographic Append: Adds firmographic details to prioritize sales and marketing targets.
- Consumer to Business Append: Identifies the companies associated with a list of names and emails.
- IP to Business Domain: Links IP addresses to the companies behind them.
- Hashed Email to Business Domain: Extracts business domains from hashed email addresses without revealing PII.
- Data Prep: Automates data cleansing and manipulation actions to enhance data quality.
Additional Features
- Data Enrichment and Cleansing: Versium’s tools enable the cleansing, enrichment, and activation of data across multiple platforms, ensuring high-quality data for marketing campaigns.
- Predictive Analytics: The platform uses AI and predictive analytics to help marketers build and own target audiences, significantly expanding their online reach and improving marketing conversion rates.
- Omni-channel Marketing: Versium’s solutions support omni-channel marketing, allowing marketers to reach their ideal prospects through various digital touch points, including social media, email, SMS, and direct mail.
Overall, Versium’s products and services are designed to enhance data quality, improve targeting accuracy, and optimize marketing ROI by providing comprehensive data insights and advanced analytics tools.