Product Overview of XANT (formerly InsideSales.com)
XANT, previously known as InsideSales.com, is a cutting-edge Sales Engagement Platform designed to enhance the efficiency and effectiveness of sales teams through the integration of artificial intelligence (AI), advanced analytics, and automation.
What XANT Does
XANT empowers sales teams by providing actionable insights and intelligent recommendations to engage with prospects and customers more intelligently and efficiently. The platform is built to help sales professionals identify the best prospects, engage with them at the right time, and optimize their sales strategies to drive better outcomes.
Key Features and Functionality
AI-Driven Insights
XANT utilizes AI to analyze vast amounts of data, including over 183 million buyer profiles, to provide sales teams with precise insights on who to engage, when, and how. This helps in prioritizing the most promising leads and personalizing communication to increase the likelihood of closing deals.
Advanced Analytics
The platform offers robust analytics tools that allow sales managers to track performance, optimize strategies, and make data-driven decisions. These analytics integrate with leading CRM systems such as Salesforce, Microsoft, SAP, and Infor, enriching CRM data with collective buyer behavior data.
Automation and Enhanced Productivity
XANT automates routine tasks, such as dynamically enrolling and moving contacts between sales cadences, updating CRM fields, and sending personalized emails. This automation frees up sales reps to focus on high-value activities, significantly boosting productivity. The platform also includes features like power dialing, which integrates directly with CRMs to streamline the calling process.
Personalization and Multi-Channel Engagement
XANT enables personalized, multi-channel contact sequences including phone, email, social media, SMS, video, and action alerts. The platform uses a Google Chrome plugin to provide real-time information on companies and individuals, making it easier to incorporate relevant details into sales messages. This personalization is a core aspect of XANT’s approach, as it believes that mass outreach is less effective than tailored, individualized communication.
Prioritization and Scorecards
Using custom rules, AI-powered scores, or a combination of both, XANT helps reps prioritize tasks and rank them to determine the next-best customer and the next-best action. The platform also includes scorecards that create custom leaderboards, motivating teams by tracking and ranking their performance based on key metrics.
Reporting and Visibility
XANT provides native CRM reports that give leaders deep insights into key performance metrics, offering visibility into the effectiveness of sales activities. This helps in measuring individual and team performance, enabling better coaching and optimization of sales strategies.
Scalable Solutions
The platform is designed to scale with businesses, providing robust tools and features that adapt to changing needs. XANT supports a wide range of users, including sales professionals, sales managers, marketing teams, and enterprise organizations, ensuring a cohesive approach to sales and customer engagement.
In summary, XANT is an invaluable tool for sales teams, offering a comprehensive suite of features that enhance productivity, optimize performance, and drive sales success through AI-driven insights, advanced analytics, and automation.