Barilliance Overview
Barilliance is an advanced eCommerce personalization suite designed to enhance customer experiences and drive sales through AI-driven recommendations and real-time personalization. Here’s a detailed look at what the product does and its key features:
What Barilliance Does
Barilliance transforms the shopping experience by converting browsers into buyers through personalized product recommendations, behavioral targeting, and multi-channel engagement. It integrates seamlessly with existing tech stacks to boost sales, reduce cart abandonment, and improve overall merchandising efficiency.
Key Features
Product Recommendations
- Barilliance offers over 20 types of product recommendations, including cross-sale and upsell strategies, to increase average order value. The recommendations are tailored to each customer based on their behavior, such as products viewed, added to cart, and purchased.
Personalized Emails
- The platform allows for dynamic product recommendations in emails, which are updated in real-time when the email is opened. This includes triggered emails for cart abandonment, viewed products, post-purchase, and other scenarios.
Behavioral Targeting
- Barilliance uses machine learning algorithms to assess user behavior across key inputs, enabling targeted marketing and personalized content. This includes behavioral triggered emails and real-time onsite personalization.
Cart Abandonment Recovery
- The platform helps re-engage customers with remarketing emails, capture more email addresses, and show items left in the cart. It also includes exit-intent popups to capture emails from about-to-abandon visitors.
Onsite Personalization
- Barilliance provides dynamic content that increases sales by personalizing the shopping experience across the entire purchase funnel. This includes personalized pop-ups, banners, and social proof messaging.
Cross-Channel Personalization
- The suite integrates data across all sales channels, including brick and mortar stores, to create a single view of the customer. This allows for onsite recommendations based on offline purchases and a cohesive omnichannel experience.
A/B Testing and Segmentation
- Barilliance includes robust A/B testing capabilities and rich segmentation features to help businesses optimize their marketing strategies and target specific customer segments effectively.
Real-Time Analytics and Customer Data Platform
- The platform offers real-time analytics to monitor performance and a customer data platform to build precise customer segments, driving growth through repeat purchases and reduced churn.
Integration and Setup
- Barilliance features a 5-minute setup integration with popular eCommerce platforms and seamless integration with existing email providers. It does not require IT support, as it configures the system to capture data automatically.
Additional Functionality
- Mobile and Geo Targeting: Personalization extends to mobile devices, and geo-targeting allows for location-specific offers.
- Social Proof Messaging: Real-time notifications to build trust and generate urgency.
- APIs and ESP Integration: Product recommendations API, email personalization API, and integration with email service providers (ESPs).
Pricing and Support
- Barilliance operates on a month-to-month, fixed-tier pricing model based on usage. There are no contracts or lock-ins, and the pricing is performance-based.
In summary, Barilliance is a comprehensive eCommerce personalization suite that leverages AI and real-time data to enhance customer engagement, increase sales, and improve merchandising efficiency across all channels.