Product Overview of Realtor.com
Realtor.com is a comprehensive real estate listings website operated by Move, Inc., a subsidiary of News Corp, and based in Santa Clara, California. As the second most visited real estate listings website in the United States, Realtor.com serves over 100 million monthly active users, providing an extensive array of tools and features to facilitate informed real estate decisions.
Core Functionality
Property Listings
Realtor.com offers a vast database of for-sale properties, claiming to display approximately 97% of residential properties for sale in the United States. This extensive listing service allows users to browse millions of homes, making it a pivotal resource for both home buyers and sellers.
Key Features
Advanced Search Options
Users can customize their home search using a variety of filters such as price range, lot size, number of bedrooms and bathrooms, commute time, and more. The platform also allows searching by school name to find listings within preferred school boundaries.
Interactive Map
The website and mobile app feature interactive maps with various layers, enabling users to view nearby amenities like schools, crime statistics, transit options, and lifestyle amenities. Additional layers include noise levels and flood risk assessments to help users evaluate neighborhoods comprehensively.
Visual and Immersive Tools
Realtor.com offers high-quality photos categorized by room, as well as 3D home tours powered by Matterport. These features allow users to explore properties in detail from the comfort of their own homes.
Mortgage and Affordability Tools
The platform includes mortgage calculators and affordability calculators to help users determine their budget and estimated monthly payments. This ensures that home searches are aligned with financial capabilities.
Marketing and Advertising Tools
Realtor.com provides various marketing services, such as Local Expert and Market Reach, which allow agents to target ads to specific areas and demographics. These tools enhance the visibility of listings and help agents connect with potential buyers more effectively.
Agent and Brokerage Profiles
The site features professional profiles of brokerages and agents, highlighting their areas of expertise, active listings, and service areas. This helps users find and connect with local real estate professionals.
CRM and MLS Integration
Realtor.com integrates with real estate CRM tools and Multiple Listing Service (MLS) systems, enabling agents to manage listings, collect leads, and streamline their workflow efficiently.
Community and Collaboration Tools
Users can link their accounts to share favorite homes and comments with others, facilitating collaborative home searches. The platform also allows for requesting feedback on property listings via text, email, or social media.
Timely Alerts and Notifications
Realtor.com offers timely home alerts, notifying users when new homes match their search criteria, or when there are changes in home prices. This ensures users stay updated and can act quickly on their desired properties.
Homeowner Resources
The My Home dashboard provides homeowners with tools to track their home’s value, research and manage home improvements, and scout similar properties in the neighborhood, making it a valuable resource for property owners.
Additional Services
Sellers Marketplace
Introduced in 2020, this feature helps homeowners compare selling options, including iBuying, providing them with comprehensive information to make informed decisions about selling their properties.
In summary, Realtor.com is a robust real estate platform that combines extensive property listings with advanced search tools, visual exploration features, and comprehensive resources for both home buyers and sellers. Its integration with various real estate technologies and marketing tools makes it an indispensable resource in the real estate market.