LexisNexis Emailage is a sophisticated fraud prevention tool designed to enhance the security and efficiency of online transactions, particularly for ecommerce merchants. Here’s a detailed overview of what the product does and its key features:
What Emailage Does
Emailage leverages email intelligence as a core risk identifier to assess and mitigate the risk of fraudulent transactions. By analyzing the email address associated with a transaction, Emailage provides a comprehensive view of the customer behind the transaction, combining traditional data, digital data, and dynamic fraud signals. This approach helps businesses balance the need for robust fraud detection with the requirement for a seamless and frictionless user experience.Key Features and Functionality
Email Risk Assessment
Emailage uses a proprietary algorithm to evaluate over 1,000 variables associated with an email address, providing a risk score in milliseconds. This real-time assessment helps in identifying and flagging potentially fraudulent transactions quickly.Global Network and Data Insights
The tool is fueled by a continuously updating global digital insights network, which includes billions of digital identifiers. This network enables businesses to gain accurate and reliable risk intelligence, enhancing their ability to outsmart evolving fraud tactics.Real-Time Fraud Detection
Emailage offers real-time fraud detection capabilities, notifying users immediately when a potentially fraudulent email is identified. This allows for swift action, such as halting transactions, reviewing processes, and reporting suspicious activities.Customizable Fraud Prevention Actions
The tool can be configured to operate in fully automatic, partially automatic, or manual review modes, giving businesses the flexibility to tailor fraud prevention actions according to their specific needs.Multi-Channel Support
Emailage supports customer interactions across multiple channels, including mobile, desktop, and other smart devices. This ensures that businesses can meet consumer expectations for flexible and secure interactions.Performance Metrics
- Reduced Chargebacks: Emailage helps in declining more high-risk orders, with over 40% of orders identified as high risk turning out to be fraudulent. On average, chargeback losses decline by 41% for Emailage customers.
- Improved Approval Rates: The tool decreases auto-declined transactions by 16% and reduces manual review volume by 27%, on average, thereby capturing more sales and improving revenue.