Product Overview: Flo
Flo, developed by Flo Health, Inc., is a comprehensive female health app designed to support women throughout their entire reproductive health journey. Since its initial release in 2015, Flo has evolved into a multifaceted health companion, catering to various aspects of women’s health.
Key Functions
- Menstrual Cycle and Ovulation Tracking: Flo helps users track and predict their menstrual cycles, ovulation windows, and fertile periods. It provides personalized insights and predictions based on the user’s health data, which becomes increasingly accurate after just three recorded cycles.
- Pregnancy Tracking: The app offers detailed pregnancy tracking, allowing users to monitor their pregnancy symptoms, track the week of pregnancy, and receive updates on their baby’s development. Users can also adjust the week of pregnancy based on medical evaluations or ultrasound results.
- Symptom Monitoring: Flo enables users to log a wide range of symptoms, including vaginal discharge, bloating, pain, mood swings, and more. Recent updates have added symptoms such as insomnia, constipation, diarrhea, and alcohol consumption to help users understand how these factors affect their cycles and overall health.
- Contraception Reminders: The app provides reminders for various contraception methods, including oral contraception, vaginal rings, patches, and injections. This feature helps users stay on track with their chosen contraceptive method.
- Water and Lifestyle Tracking: Users can monitor their daily water intake and set targets using different volume measurements. Additionally, the app allows tracking of other lifestyle factors such as sleep, exercise, and fluid intake.
Key Features
- Data Security and Privacy: Flo is the first period and ovulation tracker to achieve dual ISO 27001 and ISO 27701 certifications, ensuring high standards in data protection. The app also features an “Anonymous Mode” that allows users to access the app without any personal identifiers, enhanced by post-quantum cryptography and an Oblivious HTTP system.
- Community Support: Flo includes a community section where users can anonymously discuss health issues, share experiences, and connect with others on similar journeys. The “Secret Chats” feature provides a platform for users to find support and information from peers.
- Health Insights and Education: The app offers monthly cycle reports, symptom predictions, and tailored prediction insights. It also provides access to articles, videos, and courses reviewed by over 140 health experts. The “Health 360” module uses evidence-based algorithms to provide personalized health insights and assess disease risk scores, such as the risk for polycystic ovarian syndrome (PCOS).
- Virtual Health Assistant: Flo features a 24/7 virtual Health Assistant that answers user questions and provides health information on the go. This assistant is available in both the free and premium versions of the app.
- Premium Features: The Flo Premium subscription includes additional benefits such as detailed pregnancy tracking, full access to Flo for Partners, and all articles, videos, and courses reviewed by health experts. Users can also use their Flexible Spending Account (FSA) or Health Savings Account (HSA) dollars to purchase a premium membership.
Accessibility and Reach
Flo is available on both iOS and Android platforms and is accessible in 22 languages. With over 350 million downloads and 60 million monthly active users, it has become a global leader in the femtech industry.
In summary, Flo is an all-in-one female health app that offers a wide range of features to support menstrual cycle tracking, pregnancy, contraception management, and overall health and wellbeing, all while ensuring robust data security and privacy measures.