AuthorityLabs is a cloud-based search engine optimization (SEO) platform designed to help users track and monitor their website rankings in search engines. Here’s a comprehensive overview of what the product does and its key features:
Purpose
AuthorityLabs is intended for SEO specialists, website owners, and business owners who need automated daily tracking of their search engine rankings. It focuses primarily on keyword rank tracking, providing accurate and reliable SEO data without the need for downloads or contracts.
Key Features
Rank Tracking
- AuthorityLabs tracks the search engine position of keywords across various devices, including desktop, mobile, and local searches. It supports tracking in over 250 country and language combinations, allowing users to monitor rankings globally.
Advanced Tracking Capabilities
- The platform tracks a wide range of search engine results data, including local pack, answer snippets, people also ask, related searches, paid search engine advertisements, shopping packs, knowledge graphs, image and video packs, and news packs. This extensive data helps users refine their SEO strategies.
Mobile and Local Tracking
- AuthorityLabs allows users to track mobile-specific data, which is crucial for creating mobile-first SEO strategies. It also supports local tracking, enabling users to monitor rankings within specific cities or zip codes.
Competitive Analysis
- Users can load their domains and competitor domains to compare daily rankings, helping them gauge the effectiveness of their SEO strategies against the competition.
Customizable Reporting
- The platform offers customizable reporting tools, including integration with Google Data Studio. Users can generate daily reports and export data for further analysis or to create backups. The reports can be tailored to display specific columns, making them cleaner and simpler.
User Management
- AuthorityLabs allows for unlimited user accounts at no additional cost. This feature includes the ability to create teams and control access to specific domains, ensuring that team members or clients can only view relevant data.
White Labeling
- Available on Pro plans and higher, the white labeling feature enables users to create professional dashboards and ranking reports branded with their own logos. This is particularly useful for SEO agencies and consultants.
API Access
- The Enterprise tier of AuthorityLabs includes API access, allowing users to integrate AuthorityLabs data into other analytics tools or applications. This feature supports real-time data and usage-based pricing.
Ecommerce Tracking
- For users focusing on ecommerce SEO, AuthorityLabs can track rankings on major ecommerce sites such as Amazon.com, Walmart.com, and Target.com.
Clickstream Data
- The platform provides access to clickstream data, which includes click patterns for keywords and paid keywords. This feature is typically available in Enterprise-level solutions but is accessible to smaller businesses and SEO firms through AuthorityLabs.
Domain and Keyword Management
- Users can group related domains and keywords into named groups, making it easier to organize and manage large sets of data. This feature helps in monitoring competitors, multiple client domains, or organizing keywords into related topics.
Pricing and Accessibility
- AuthorityLabs offers a starting price of $49 per month, with a free trial available. There is no free version of the software. The cloud-based nature of the platform means users can access it from any device with an internet connection, without the need for software downloads or installations.