What is BuzzSumo?
BuzzSumo is a comprehensive cloud-based content research and marketing tool launched in 2014, designed to help marketers, writers, and SEO professionals create engaging content, drive traffic, and enhance social media engagement. Here’s an overview of what BuzzSumo does and its key features:
Core Functionality
BuzzSumo is more than just a keyword research tool; it has evolved into a robust content and influencer marketing toolkit. Here are the primary areas it covers:
Key Features
1. Idea Generation
BuzzSumo’s idea generation tools help users discover trending topics and content ideas. The “Discover Topics” feature allows you to enter a broad keyword and receive a word cloud of popular topics, suggested article titles, and detailed analytics on engagement levels, published articles, user questions, and related keywords.
2. Content Research
This feature enables users to analyze the most popular content related to specific keywords. You can find top-performing articles, track content performance over time, and gain insights into what types of content are most successful on various social media platforms. It also includes backlink analysis and competitor analysis to help you understand your competitors’ content strategies.
3. Influencer Discovery
BuzzSumo’s influencer search feature helps you identify and connect with relevant influencers in your niche. You can filter influencers based on industry, follower count, social media engagement, and other criteria to find the most influential individuals to partner with for your content marketing campaigns.
4. Content Curation and Social Media Promotion
The tool allows you to find, collect, and share relevant content with your target audience. You can create live notifications for keywords, rivals, or subjects, and distribute content directly on social media or schedule it using integrations like Buffer.
5. Content Alerts
BuzzSumo offers various alert types, including Keyword/Brand Alerts, Link Alerts, Author Alerts, and Domain Alerts. These alerts can be set up to notify you via email, daily digests, or RSS feeds, helping you monitor your brand, competitors, and specific authors in real-time.
6. Content Insights and Analytics
The tool provides in-depth reports on keywords, content, and authors. You can analyze the performance of specific content ideas, understand the distribution count on social media platforms, and use these insights to benchmark and improve your content marketing initiatives.
7. Media Monitoring and Brand Reputation Management
BuzzSumo allows you to monitor what is being said about your brand online across blogs, news sites, forums, and other online communities. This feature is crucial for measuring PR, averting brand crises, and staying ahead of market trends.
8. Flexible Filtering and Data Export
Users can refine their search results using powerful filtering options based on content type, publication date, social media platform, and more. Additionally, BuzzSumo allows data export in formats like CSV and Excel for further analysis and reporting.
9. Project Management
You can save and organize all your research and insights into projects, making it easier to manage your content and influencer research. This feature helps in collating data on top-performing content, influencers, and other relevant metrics in one place.
Summary
BuzzSumo is an all-encompassing tool that empowers businesses to identify trending topics, engage with influential figures, track their brand’s social media performance, and optimize their content marketing strategies. With its robust features in idea generation, content research, influencer discovery, content curation, alerts, and media monitoring, BuzzSumo is a valuable asset for any content marketing professional.