DashThis is a comprehensive marketing reporting software designed to streamline and automate the process of creating, managing, and sharing marketing performance reports. Here’s an overview of what the product does and its key features:
What DashThis Does
DashThis is tailored for marketers, digital agencies, and businesses of all sizes, including startups, SMBs, and enterprises. It helps users gather data from various marketing channels such as SEO, SEM, social media, email marketing, and display advertising, and presents this data in customizable, visually appealing dashboards. This tool aims to eliminate the manual work involved in marketing reporting, saving users significant time and effort.
Key Features and Functionality
Data Integration and Automation
DashThis seamlessly connects with major platforms like Google Analytics, Google Ads, Facebook Ads, Instagram Insights, LinkedIn Ads, MailChimp, Campaign Monitor, and many more. It automates the process of data collection and report creation, allowing users to focus on other critical marketing tasks.
Custom Dashboards
Users can create custom dashboards tailored to their specific needs. DashThis offers a variety of pre-built dashboard templates and preset widgets that display commonly used Key Performance Indicators (KPIs). These dashboards can be customized with editable section headers, unique company logos, and notes in the comment section.
Data Visualization and Widgets
The software provides various widget types, each with its own graph intended to display KPIs clearly. Widgets can be categorized into those with dimensions (e.g., pie charts, stacked columns) and those without (e.g., trend, gauge, simple number). Users can choose from nine different graph types to display their data effectively.
White Labeling and Branding
DashThis offers White Label options, enabling users to provide branded reports for their clients. This feature includes custom branding, allowing users to insert their company logos and maintain a consistent brand identity.
Scheduled and Shared Reports
Users can schedule reports to be generated and shared automatically with team members, clients, or stakeholders. This feature ensures that all relevant parties receive timely and consistent updates on marketing performance.
Client Management and Multi-Source Reporting
DashThis is particularly useful for marketing agencies, as it allows the creation of separate dashboards for different clients or campaigns. It supports multi-source reporting, enabling users to blend data from various sources into a single, cohesive report.
User Permissions and Mobile Access
The software includes features for user permissions, ensuring that only authorized personnel can access and edit reports. Additionally, DashThis provides mobile access, allowing users to view and manage their reports on-the-go.
Training and Support
DashThis offers training and personalized account services, including an assigned Product Specialist for each account. This support helps users get the most out of the software and address any questions or issues promptly.
In summary, DashThis is an intuitive and powerful marketing reporting tool that automates data integration, report creation, and visualization, making it an indispensable asset for marketers and digital agencies looking to streamline their reporting processes.
