Local Falcon is a specialized local SEO tool designed to help businesses, SEO professionals, and agencies optimize and track their local search presence with unprecedented precision.
What Local Falcon Does
Local Falcon is primarily used to analyze and track search rankings for Google Business Profile and Apple Business Connect listings at a hyper-local level. It provides valuable insights into the local search landscape, competitor performance, and opportunities for optimization. Here are the key features and functionalities that make Local Falcon a powerful tool:Key Features
Hyper-Local Keyword Rank Tracking
Local Falcon allows users to run rank tracking scans for specific keywords at a highly granular, hyper-local level. This involves setting up scans with specific locations, keywords, and adjustable map scan radii and grid sizes. The tool also suggests keywords based on a business’s listing categories and popular search terms, saving time and effort.GeoGrid Visualizations
One of the standout features of Local Falcon is its GeoGrid visualization tool. This feature provides a visual representation of how a business ranks across different geographic areas, helping users see how rankings fluctuate based on proximity to the business. This visual approach is crucial for identifying areas where local SEO efforts need improvement.Google Maps Rank Tracking
Local Falcon tracks keyword rankings specifically for Google Maps results, including the Google Local Pack. This is essential for businesses aiming to improve their visibility within the Google My Business (GMB) ecosystem.Competitor Analysis
The tool enables users to track how local competitors rank on Google Maps for the same keywords, offering a clear understanding of the competitive landscape. This feature helps businesses pinpoint areas where competitors are outperforming them and develop strategies to outrank them.Historical Data Tracking
Local Falcon stores historical data on Google Maps rankings, allowing users to track changes in their rankings over time. This feature is invaluable for monitoring the effectiveness of local SEO strategies and making informed decisions.Google My Business Insights Integration
The platform integrates with Google My Business data, providing deeper insights into a business’s local visibility and user interactions with the GMB profile. This integration helps in optimizing GMB listings for better local visibility.Customizable Reports
Local Falcon offers customizable rank tracking reports that can be shared with clients or internal teams. These reports can be white-labeled with the agency’s name, logo, and other information, enhancing the professionalism of the service provided.AI-Integrated Features
Local Falcon includes AI-powered features such as Falcon AI and Falcon Assist. Falcon AI provides tailored recommendations based on local search data, while Falcon Assist is a chat-based AI tool that offers real-time support and actionable insights for optimizing local SEO strategies.Automation and Integration
The tool supports automated notifications, scheduled reporting, and integrations with tools like Looker Studio, Zapier, and REST API. These features streamline the process of tracking and optimizing local SEO performance.Additional Features
Other notable features include:- Multi-Location Tracking: Allows monitoring of multiple business locations.
- Fast Scans: Quick scanning capabilities to get timely data.
- Shareable Report URLs: Easy sharing of reports with clients or team members.
- Variable Grid Sizes and Radius Options: Customizable scan settings to fit specific needs.
- Local Data Enrichment: Enhances local data for better insights.
- Prospect New Clients: Helps in identifying potential clients by performing competitor searches.