Lumar, formerly known as DeepCrawl, is a comprehensive enterprise-scale website optimization platform designed to enhance the technical health, organic search performance, site speed, and accessibility of websites. Here’s an overview of what Lumar does and its key features:
What Lumar Does
Lumar is tailored for digital teams at large-scale enterprises, helping them optimize their websites to achieve better search engine rankings, improve user experience, and ensure compliance with Web Content Accessibility Guidelines (WCAG). The platform integrates technical SEO, site speed analysis, and accessibility testing to provide a holistic view of a website’s performance.
Key Features and Functionality
Advanced Website Crawling
Lumar boasts one of the fastest website crawlers on the market, capable of analyzing up to 450 URLs per second (non-rendered) and 350 URLs per second (rendered). This speed is achieved through a serverless architecture design, making it ideal for large-scale websites with complex structures.
Technical SEO Audits
The platform performs detailed technical SEO audits, identifying over 250 key technical SEO elements, including issues related to meta tags, thin content, and Core Web Vitals. It provides actionable recommendations and AI-generated ticket content to facilitate quick issue resolution.
Site Speed Optimization
Lumar analyzes site speed and provides insights on how to improve it, integrating with tools like Google Lighthouse to measure Core Web Vitals. It helps prioritize and fix speed-related issues, ensuring a high-performing and revenue-driving site.
Accessibility Compliance
Lumar covers all automatable tests related to WCAG 2.2 levels A through AAA, helping users identify and fix accessibility issues. It includes automated a11y QA testing, AI-powered suggested solutions, and a proactive approach to prevent future issues.
Real-Time Monitoring and Alerts
The platform offers real-time monitoring of website health, including issues related to page speed, mobile usability, security, and technical problems. Customizable alerts and dashboards allow teams to focus on what matters most and simplify the monitoring of multiple domains or site sections.
Customizable Reporting and Automation
Lumar provides customizable reports and automated SEO workflows, enabling teams to track key SEO metrics, monitor technical issues, and ensure continuous website health. Users can generate custom metrics and integrate external data for comparison.
SEO Testing and Validation
The platform includes tools for SEO testing and validation, allowing users to test how changes to their website impact SEO performance before deploying them live. This feature helps prevent accidental harm to search rankings due to unintentional technical changes.
Log File Analysis
Lumar allows users to perform log file analysis, providing insights into how search engines are crawling their website. This helps identify crawl inefficiencies and optimize the site for better search engine access.
Integration and Professional Services
Lumar integrates with various tools through its GraphQL API, enabling deeper insights into website performance. Additionally, it offers professional services where users can partner with industry experts to get bespoke advice and guidance tailored to their site’s specific needs.
In summary, Lumar is a powerful tool for enterprise-scale website optimization, offering advanced crawling capabilities, comprehensive technical SEO audits, site speed and accessibility analysis, real-time monitoring, and customizable reporting and automation. Its features are designed to help businesses maintain high-performing, revenue-driving websites that comply with accessibility standards.
